Media & Marketing

By Lawrence Chia, group chairman and CEO of Pico Far East Holdings Limited.

Businesses confirm ‘micro is mighty’ as brands make US$5.78 per US$1 spent on influencer marketing.

The compound annual growth rate will be slower than the global rate.

With our offerings, your business is sure to relay the right message to the right audience.

The most popular is Instagram, which is used by 53.77% of HK influencers.

Some reflection is perhaps in order as we approach the second anniversary of COVID-19’s initial outbreak. 

This is because its new projects were still at the ramp-up stage, on top of the pandemic-related challenges.

As the pandemic anxiety in Hong Kong recedes amid the relaxation of social distancing rules, local business sentiment is improving, with the help of...

AIA, Caltex, and Sun Hung Kai are just some of the brands that made it on the list.

By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected...

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.

The company posted a net loss of $289.9m in 2019 but bounced back during the pandemic.

It will help sales professionals close deals faster.

Despite money currently heading in the wrong direction, the Group believes it can seize opportunities during the crisis.

Around 44% expect the decrease amidst likelihood of budget cuts in numerous sectors.

The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. In Hong Kong, trade shows, conferences...