Media & Marketing

Branding is the foundation that every Hong Kong startup needs to ensure success
7 Feb 19
Over the past few years, Hong Kong has established itself as one of the hottest global hubs for startups.
Hong Kong Business hails the most exceptional enterprises at the Hong Kong High Flyers Awards 2018
24 Jan 19
Over 100 guests graced the awards ceremony.
Struggling TV station TVB cuts another 150 jobs in restructuring drive
8 Oct 18
It is trying to plug losses from its international business.
Is influencer marketing in Hong Kong worth the extra buck?
4 Oct 18
Performance tracking mechanisms should be implemented.
Mobile to snap third of internet ad revenues by 2022
19 Jun 18
The segment is expected to bring in US$285m in four years time.
Digital revenues to hit US$5.8b in 2022 as consumers embrace mobile
7 Jun 18
The video games market is expected to be worth US$1b in four years time.
Media firm set for city's strongest mainboard debut after shares balloon 880%
29 Mar 18
Most Kwai Chung Ltd.
How to do digital marketing in Hong Kong
13 Mar 18
As a multiculturalist hub in Asia and due to its proximity with China, Hong Kong faces various challenges when it comes to develop a digital...
The changing landscape of advertising & PR: from intentional innovation to AI-led advancements
9 Mar 18
The advertising and PR industry is currently undergoing unprecedented change.
State-funded incubator boost startups in creative industries
29 Jan 18
The Design Incubation Programme supports ventures in fashion, interior design and media amongst other creative fields.
Hong Kong Business High Flyers Awards 2017 lauds 23 exceptional firms
17 Jan 18
More than 100 guests attended the awarding ceremony on 16 January.
Digital marketing trends to watch in Hong Kong
10 Aug 17
The world of digital marketing never remains static.
MullenLowe Profero bags Advertising award at the 2017 Hong Kong Business International Business Awards
28 Jul 17
The firm was recognised for its work on The Peninsula Hotels’ Festive Campaign.
Hong Kong Business Awards 2017 honours 26 outstanding firms
26 Jul 17
Almost 100 executives attended the awarding ceremony on 25 July.
Hong Kong TV broadcaster sweetens buyback offer
14 Feb 17
It boosted its offer price to $35.075 from $30.50.
Here's where B2B businesses in Hong Kong should head in 2017
23 Jan 17
If you run a B2B business in Hong Kong, these days your clients are making decisions about your offerings based on more than your price and...
Hong Kong Business High Flyers Awards 2016 recognises exceptional enterprises
18 Jan 17
A total of 21 companies were awarded this year.
Building smarter Hong Kong retail with in-store AI
27 Sep 16
Behind the bright facades of their shop windows, there is a darkening gloom enveloping Hong Kong retailers.
Hong Kong needs to get ready: Pokémon Go is a sign of things to come
23 Aug 16
Who could have imagined that in 2016, millions of Hong Kongers from 6 to 60 would be walking for kilometers...
Developing successful customer relationship in Hong Kong
12 Aug 16
Not long ago, Hong Kong businesses were in full agreement that the keys to success were a good quality product, a low price, and excellent...
An invisible innovation is a successful innovation
1 Aug 16
Innovations should be seamlessly invisible.
OTT, taking plays out of TV/Broadcasters playbook
28 Jul 16
With Over-the-Top Internet-based programming having changed and adapted to TV viewing behaviour, quality-of...
Meet Hong Kong's trailblazing firms at HKB's International Business Awards and Business Ranking Awards 2016
15 Jul 16
Over 30 companies were awarded.
Selling effectively: harnessing the power of big data
14 Jul 16
Effective sales is a very simple concept to describe: a company finds customers and then sells its products and services to them.
Spending your advertising budget wisely
18 May 16
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures.
Overcoming retail challenges in Hong Kong
29 Feb 16
2015 was not an easy year for retailers in Hong Kong.
HKB launches search for trailblazing international companies in Hong Kong
22 Feb 16
It's now on its second year.
The 2015 Hong Kong Business High Flyers Awards honours outstanding enterprises
20 Jan 16
The Awards is now on its 12th year.
Integrated marketing: Beautiful but underutilised
27 Oct 15
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not?
Overcoming key challenges facing B2B marketing agencies
28 Sep 15
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of...
Using tactics to optimise your marketing strategy
10 Aug 15
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-...
Rising shift to visual language on social media
22 Jul 15
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest...
HKB honors Hong Kong's largest, most innovative firms
16 Jul 15
Check out who the winners are.
Don't let the medium drown your marketing strategy
1 Jul 15
Hong Kong is a paradise for digital marketers.
China April trade data disappoints in both exports and imports
19 May 15
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
15 May 15
Thanks to IPO activity.
Capturing the opportunities of Hong Kong's growing art scene
8 May 15
Hong Kong is one of the world’s foremost financial capitals.
Effective use of big data in Hong Kong retail market
10 Apr 15
The other day, I was in a mall on Hong Kong side heading for a lunch meeting.
RRR cut fails to buoy market sentiment
24 Feb 15
But there's still good news.
Omni-channel opportunities in Hong Kong's retail market
5 Feb 15
There is no doubt that Hong Kong is a digital city.

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Branding is the foundation that every Hong Kong startup needs to ensure success
BY Adeline Hales

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