Media & Marketing
Scoring an advertising touchdown: Super Bowl 2025 marketing lessons for Hong Kong events
Scoring an advertising touchdown: Super Bowl 2025 marketing lessons for Hong Kong events
Super Bowl 2025 offered valuable lessons for brands, particularly those in Hong Kong.
TGG Enterprise, Bingo Group ink deal on content business collaboration
Lit Studios will assist Bingo in promoting its video content.
Sinclair’s Sheung Wan office fosters camaraderie
The bright, open, and airy space creates an atmosphere of creativity.
Top 50 list of Hong Kong billionaires' wealth climb
The minimum net worth to make the list this year rose to $11b from $8b.
89% of people watch free TV, survey finds
People spend an average of 2.6 hours per day watching free TV programmes.
Google HK, Pokémon GO launch 'PokéStops' at 3 recycling stations
Players can collect in-game items at the designated stops on 7 and 8 December.
3 Hongkongers land on Forbes Asia's Power Businesswomen 2024
The youngest is Stephanie Lo, vice chairman of Shui On Land.Three Hongkongers were included in Forbes Asia’s Power Businesswomen 2024 for being the...
Mainland ex-pats in HK respond best to culturally relevant digital ads
The best platforms for these ads include Douyin and WeChat.
62% of film and TV workers face wage delays
Almost a quarter suffered delays of one to three months
Hong Kong's Forbes 50 richest combined wealth falls 9%
Hong Kong’s wealthiest saw his fortune dip by 7%.
3 Hongkongers enter Forbes’ 50 Over 50 Asia list
One of the awardees is incoming HKEX CEO, Bonnie Chan.
What are the most searched properties in Hong Kong in 2023?
Two of the 10 popular searches are shopping complexes.
Human-driven content vs AI-generated: Which do Hongkongers prefer?
In consumer marketing, 24% prefer AI-generated content.
Generative AI powering Hong Kong’s media growth
E&M expert Cecilia Yau nuetralises fears of AI taking over jobs, saying creatives will find their jobs easier with use of technology.
Entertainment and media veterans need not fear generative AI – expert
Media expert says AI technology will even benefit senior practitioners in E&M industry.
Unlocking the real value of AI’s productivity revolution
By Lawrence Chia, group chairman and CEO of Pico Far East Holdings Limited.
5 ways to ensure brand growth when working with micro-influencers
Businesses confirm ‘micro is mighty’ as brands make US$5.78 per US$1 spent on influencer marketing.
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Scoring an advertising touchdown: Super Bowl 2025 marketing lessons for Hong Kong events