Media & Marketing News - The Latest News, Headlines, Insight, Commentary & Analysis at Hongkong Business

Media & Marketing

Why Hong Kong needs a corporate wellness paradigm shift now

By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected by Bloomberg. While that may be encouraging news on its face, a return to ‘business as usual’ remains a distant and uncertain prospect; though COVID transmission rates are down in some countries, they have skyrocketed in others, causing yet more rounds of lockdowns and bringing economic activity to a virtual halt.
3 hours ago

Why Hong Kong needs a corporate wellness paradigm shift now

By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected by Bloomberg. While that may be encouraging news on its face, a return to ‘business as usual’ remains a distant and uncertain prospect; though COVID transmission rates are down in some countries, they have skyrocketed in others, causing yet more rounds of lockdowns and bringing economic activity to a virtual halt.
3 hours ago

Marketing Briefing: 'Me-First' mindset to drive new consumer trends

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
7 days ago

Hong Kong TV rebounds to $183.6m profit after 2019 loss

The company posted a net loss of $289.9m in 2019 but bounced back during the pandemic.
2 months ago

Shootsta launches AI-powered branded video application

It will help sales professionals close deals faster.
2 months ago

Media firm Asiaray suffers another financial loss

Despite money currently heading in the wrong direction, the Group believes it can seize opportunities during the crisis.
2 months ago

Advertising budget cut expected amidst varying recovery in industries

Around 44% expect the decrease amidst likelihood of budget cuts in numerous sectors.
3 months ago

Navigating the New Normal of the Event Industry in Hong Kong

The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. In Hong Kong, trade shows, conferences, concerts and many other events are being postponed, rescheduled or even cancelled. We have been hearing people talk about the “new normal”, meaning a new way of living and disruptions in our habits and tradition relating to the way we live, work and interact with others. We cannot define what exactly the new normal will become. Things will just never be the same as they were before. Our new normal will continue to change, and it will change very quickly.
9 months ago

What makes a successful mobile ad campaign?

A 30-second ad gets 12% less in revenue compared to a 15-second ad.
1 year ago

HKB Listed Companies Awards is now open for nominations

Deadline of entries for the 2020 edition is on 17 April, Friday.
1 year ago

The search is on for HKB International Business Awards 2020

Deadline for nominations is on 17 April 2020, Friday.
1 year ago

The search is on for China's leading technology innovators

Deadline for nominations is on 27 March 2020.
1 year ago

(Not) in your face: OneOneDay makes ads less intrusive

The advertising startup allows their users to earn cash rewards when watching ads on their platform.
1 year ago

Must Garment wins apparel category at HKB Designed in Hong Kong Awards

The company designs sustainable jeans manufactured from recycled plastic bottles.
1 year ago

Carezza wins in the furniture and fixture category at HKB National Business Awards

The company launched B2B branding revamp inspired by the Swiss design movement of the 1950s.
1 year ago

UOB receives banking award at HKB IBA 2019 for its enterprising art programme

UOB Art Academy makes the community thrive through art whilst driving business sustainability.
1 year ago

ASSA ABLOY activates augmented smart shop, unlocks retail category award

The access solutions provider engaged shoppers with an activation campaign using AR.
1 year ago

Siemens wins Business Services Award at IBA 2019 with MindSphere

The German giant’s open cloud-based IoT operating system helps lay the foundation for Hong Kong’s smart city evolution.
1 year ago