Commentary

As a digitally savvy population, Hong Kong’s consumers expect retail organisations and brands to invest in enhanced digital capabilities that deliver seamless, hyper-personalised digital experiences. Advances in digital transformation and data modernisation enable retailers to target consumers more accurately and, as a result, achieve higher success. 

From the MTR’s launch of a ‘Web3’ (an internet service using decentralised blockchains) metaverse partnership with The Sandbox platform to K11 MUSEA’s METAVISION NFT showcase on HSBC’s Main Building façade back in June 2022, signs of metaverse are proliferating in our lives, and proliferating fast.

The fifth COVID wave in Hong Kong has brought unprecedented challenges to small-and-medium-sized businesses (SMBs) but signs of recovery are already starting to emerge. A recent survey conducted by CPA Australia found that 57% of SMB respondents expect their revenue to stay at a normal level or even grow in the next three months.

Despite the challenges arising from the ongoing global pandemic, Hong Kong, with its expertise and massive capital flows in the insurance market, will always be the Asian hub for multinational insurers

Recently, Hong Kong endured its worst outbreak since the pandemic began, and as the economic data reflects, the situation is still far from stable. In February, for instance, the value of total retail sales – with retail being one of the most directly impacted sectors – decreased by 14.6% compared with the same month in 2021. In hope of boosting business sentiment, the government eased some anti-pandemic measures, but the effectiveness of these actions is still in question.

Living environment has been a topic close to everyone’s heart during the pandemic.

With the second-highest engagement after the United States, Hong Kong continues to be a significant market for cryptocurrency. 

What is the difference between the economic cost of the global COVID-19 pandemic and global cybercrime in 2021?

Some reflection is perhaps in order as we approach the second anniversary of COVID-19’s initial outbreak. 

A digital economy is central to our post pandemic recovery, but those who lack digital skills or easy access to technology will be left behind.

As the pandemic anxiety in Hong Kong recedes amid the relaxation of social distancing rules, local business sentiment is improving, with the help of measures such as the Consumption Voucher Scheme.   That sounds like good news to the hard-hit MICE industry. After the pandemic put a stop to face-to-face events more than a year ago, the industry explored new ways to meet demand for brand activation and audience-brand engagement, such as by shifting audience experience safely online or offering an increasingly ‘integrated experience’ – a seamless confluence of live physical and online content. These new product models helped the industry survive the pandemic; but with the worst of the emergency over, is it time to focus on preparing for a return to in-person events?   The answer is ‘no’. The new product models, and especially the integrated experience, are not merely stopgap measures or an outgrowth of contingency planning. Online and integrated experiences are plainly here to stay, in part due to their inherent applicability during future crises. Like the pandemic, we probably won’t see the crises coming – which is why we should always treat predictions with healthy scepticism.   As things are, though economic activity in Hong Kong has seen some improvement, it is still below pre-recession levels, and even the predictions aren’t entirely rosy. As shown in advance estimates on GDP for second quarter of 2021 released by the government in late July, the economic recovery of Hong Kong is slightly slower than expected and remains uneven: GDP rose by 7.5% from a year earlier, following 8% growth in the prior quarter.   Furthermore, the OECD’s latest Economic Outlook projects that global income at the end of 2022 will be around US$3 trillion less than was expected before the pandemic.   Other reasons why online and integrated will stay around are the same as before the pandemic: the experiences they offer can be both memorably distinctive and shared by a potentially unlimited audience, helping brands secure an impressive event ROI. The industry and market had already been moving in their direction, and the crisis merely accelerated the shift.   Virtual will become even more of a mainstay when the digital natives of Gen Z and Gen Alpha grow into consumer market dominance. At that point, offering a choice of participating in live events either in person or via a laptop or mobile device will become a best practice. Further development of the model will very much be in line with their expectations, habits and needs.   It is already obvious that agencies who embrace the integrated experience will be the most likely to sustain their business in the long term – but with one caveat; their success will hinge on whether they can actually deliver what they embrace. That – and even capturing future opportunities – will require fundamental organisational change.   In the past, MICE industry agencies were specialised ‘live event production experts’, ‘digital marketing strategists’ and so on. When it comes to planning and delivering integrated events, however, the process becomes hugely more intricate, complex and blurry. Input is required from a wider spectrum of creative, marketing, analytic, digital, technical and administrative talent, as well as a whole new level of coordination. Just as the boundaries between analogue and digital are erased, so will be the traditional boundaries between offices, teams and individual skill sets. As a matter of necessity, nobody can afford their own silo any longer.   The changes already underway may seem challenging, but it is worth noting that change is nothing new to the MICE industry; it is fast-changing by nature, requiring its professionals to continuously redefine and reimagine how to engage with audiences. As usual, the next industry renaissance will be led by those who can meet challenges with resilience.

By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected by Bloomberg. While that may be encouraging news on its face, a return to ‘business as usual’ remains a distant and uncertain prospect; though COVID transmission rates are down in some countries, they have skyrocketed in others, causing yet more rounds of lockdowns and bringing economic activity to a virtual halt.

Employee engagement and wellness is key to ensuring employers thrive, and that technology has a major role to play

Hong Kong’s small business owners need to act quickly if they’re to mitigate against supply chain disruption and find customers in new markets.

The COVID-19 pandemic and continuing social unrest sparked by pro-democracy protests have converged to deal a dramatic blow to Hong Kong’s economy, rendering the city’s future uncertain. Experts say Hong Kong is on the edge of a precipice and recovery is expected to be elusive.

The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. In Hong Kong, trade shows, conferences, concerts and many other events are being postponed, rescheduled or even cancelled. We have been hearing people talk about the “new normal”, meaning a new way of living and disruptions in our habits and tradition relating to the way we live, work and interact with others. We cannot define what exactly the new normal will become. Things will just never be the same as they were before. Our new normal will continue to change, and it will change very quickly.