Media & Marketing

How "Plan B" works for Hong Kong events

How "Plan B" works for Hong Kong events

Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already...

What you need to know when starting an online business

The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and...

Making sense of analytics for content marketing

Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and...

How Hong Kong firms can protect their brands online

Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and...

Patek Philippe Institute Shanghai boosts customer service in China

Patek Philippe believes that the skills required to service, repair and restore Patek Philippe watches are much the same as those required to make...

How to bring big data into business decisions

A recent article by Forbes.com says, “…an incremental 241% ROI can be generated by applying data to business decision. 91% of CMOs believe that...

Capturing the market opportunities of Hong Kong’s aging population

Recently, our aging population has been a hot topic in Hong Kong. This issue is of course wider than just our city – in Japan, mainland China and...

Creating an efficient SEO-friendly content development in Hong Kong

Hong Kong is a multicultural city with three major languages: Cantonese, English and Mandarin. As a direct consequence, most websites, blogs, Social...

Sponsorship Activation: A new game played by the same rules

As a world-class city, Hong Kong plays host to an impressive number of sports and entertainment events. These are almost always sponsored by high...

Warning out on bogus emails

Police already tapped to investigate.

The role of content marketing in studying your clients' buying decisions

Fundamental shifts in technology, business and society have no doubt changed the way we make buying decisions. Social networking sites in particular...

Alert issued against bogus website

Public warned against the address www.hk.honglb.com.