Media & Marketing
Optimising touchpoint feedback in Hong Kong
Optimising touchpoint feedback in Hong Kong
As one of the best places to do business in the world, Hong Kong is a paradise for buyers and sellers, producers and consumers. In general, Hong Kong...
Make sure your social media campaign works
Not many people would argue that Hong Kong is becoming a 'social media city' – with our social circles and business lives increasingly revolving...
Celebrities and marketing: A match made in heaven…or not?
With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.
Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?
Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its...
Website redesign mistakes Hong Kong companies are making
Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited...
How "Plan B" works for Hong Kong events
Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already...
What you need to know when starting an online business
The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and...
Making sense of analytics for content marketing
Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and...
How Hong Kong firms can protect their brands online
Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and...
Government slams rumors about TVB's, ATV's mobile television services
There was no evidence.
Office of Communications Authority clarifies issue on TV licence
Unified carrier licence is no exemption.
Patek Philippe Institute Shanghai boosts customer service in China
Patek Philippe believes that the skills required to service, repair and restore Patek Philippe watches are much the same as those required to make...
Hong Kong Business High Flyers Awards 2013 recipients announced
Find out who are the crème de la crème.
Hong Kong's first international auction of Chinese stamps seen to bring over HK$60m
Auction rolls out on January 11–14.
How to bring big data into business decisions
A recent article by Forbes.com says, “…an incremental 241% ROI can be generated by applying data to business decision. 91% of CMOs believe that...
Capturing the market opportunities of Hong Kong’s aging population
Recently, our aging population has been a hot topic in Hong Kong. This issue is of course wider than just our city – in Japan, mainland China and...
Creating an efficient SEO-friendly content development in Hong Kong
Hong Kong is a multicultural city with three major languages: Cantonese, English and Mandarin. As a direct consequence, most websites, blogs, Social...
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Commentary
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