Media & Marketing

Capturing the opportunities of Hong Kong's growing art scene

Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our...

Capturing the opportunities of Hong Kong's growing art scene

Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our...

Effective use of big data in Hong Kong retail market

The other day, I was in a mall on Hong Kong side heading for a lunch meeting. Seemingly at random, I received a message from a store in the mall where...

Omni-channel opportunities in Hong Kong's retail market

There is no doubt that Hong Kong is a digital city. Our ever-increasing interconnectedness, deep smartphone penetration rates, and eager acceptance...

Find out which companies won at Hong Kong Business' High Flyers Awards 2014

23 companies were recognised in the prestigious event's 11th year.

Optimising touchpoint feedback in Hong Kong

As one of the best places to do business in the world, Hong Kong is a paradise for buyers and sellers, producers and consumers. In general, Hong Kong...

Make sure your social media campaign works

Not many people would argue that Hong Kong is becoming a 'social media city' – with our social circles and business lives increasingly revolving...

Celebrities and marketing: A match made in heaven…or not?

With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.

Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?

Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its...

Website redesign mistakes Hong Kong companies are making

Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited...

How "Plan B" works for Hong Kong events

Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already...

What you need to know when starting an online business

The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and...

Making sense of analytics for content marketing

Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and...

How Hong Kong firms can protect their brands online

Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and...

Patek Philippe Institute Shanghai boosts customer service in China

Patek Philippe believes that the skills required to service, repair and restore Patek Philippe watches are much the same as those required to make...