Media & Marketing
Selling effectively: harnessing the power of big data
Selling effectively: harnessing the power of big data
Effective sales is a very simple concept to describe: a company finds customers and then sells its products and services to them. But to put this...
Spending your advertising budget wisely
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone's suspicions, the total ad spend in the...
Overcoming retail challenges in Hong Kong
2015 was not an easy year for retailers in Hong Kong. The latest report from the government’s Census and Statistics Department officially proves what...
HKB launches search for trailblazing international companies in Hong Kong
It's now on its second year.
The 2015 Hong Kong Business High Flyers Awards honours outstanding enterprises
The Awards is now on its 12th year.
Integrated marketing: Beautiful but underutilised
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not? One brand, one message, many channels – it...
Overcoming key challenges facing B2B marketing agencies
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of course...
Using tactics to optimise your marketing strategy
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-growing...
Rising shift to visual language on social media
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest and...
Don't let the medium drown your marketing strategy
Hong Kong is a paradise for digital marketers. In the past few years, incredible technological strides have been made in inbound marketing, social...
China April trade data disappoints in both exports and imports
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
Thanks to IPO activity.
Capturing the opportunities of Hong Kong's growing art scene
Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our...
Effective use of big data in Hong Kong retail market
The other day, I was in a mall on Hong Kong side heading for a lunch meeting. Seemingly at random, I received a message from a store in the mall where...
RRR cut fails to buoy market sentiment
But there's still good news.
Omni-channel opportunities in Hong Kong's retail market
There is no doubt that Hong Kong is a digital city. Our ever-increasing interconnectedness, deep smartphone penetration rates, and eager acceptance...
Find out which companies won at Hong Kong Business' High Flyers Awards 2014
23 companies were recognised in the prestigious event's 11th year.
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Commentary
Strategic location tips for playgroups and education centres
Innovating CSDs: What Hong Kong can learn from Euroclear Cash+
How student hostels conversion projects can qualify as social loans