Media & Marketing
An invisible innovation is a successful innovation
An invisible innovation is a successful innovation
Innovations should be seamlessly invisible. Not invisible as in it can’t be seen with the naked eye, but invisible so that it’s not noticed if people...
OTT, taking plays out of TV/Broadcasters playbook
With Over-the-Top Internet-based programming having changed and adapted to TV viewing behaviour, quality-of-service is becoming the online TV industry...
Selling effectively: harnessing the power of big data
Effective sales is a very simple concept to describe: a company finds customers and then sells its products and services to them. But to put this...
Spending your advertising budget wisely
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures. Confirming everyone's suspicions, the total ad spend in the...
Overcoming retail challenges in Hong Kong
2015 was not an easy year for retailers in Hong Kong. The latest report from the government’s Census and Statistics Department officially proves what...
HKB launches search for trailblazing international companies in Hong Kong
It's now on its second year.
The 2015 Hong Kong Business High Flyers Awards honours outstanding enterprises
The Awards is now on its 12th year.
Integrated marketing: Beautiful but underutilised
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not? One brand, one message, many channels – it...
Overcoming key challenges facing B2B marketing agencies
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of course...
Using tactics to optimise your marketing strategy
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-growing...
Rising shift to visual language on social media
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest and...
Don't let the medium drown your marketing strategy
Hong Kong is a paradise for digital marketers. In the past few years, incredible technological strides have been made in inbound marketing, social...
China April trade data disappoints in both exports and imports
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
Thanks to IPO activity.
Capturing the opportunities of Hong Kong's growing art scene
Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our...
Effective use of big data in Hong Kong retail market
The other day, I was in a mall on Hong Kong side heading for a lunch meeting. Seemingly at random, I received a message from a store in the mall where...
RRR cut fails to buoy market sentiment
But there's still good news.
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Commentary
How commercial spaces must adapt to changing consumer expectations
AI, data centres, and the coming energy supercycle in Hong Kong
Reinsurance beyond borders: How Hong Kong can strengthen Asia’s risk-sharing architecture
Hong Kong hospitality insights: Robust investment, tourism expansion, and operational recovery
Hong Kong’s insurance boom is facing a financing test