Media & Marketing
Integrated marketing: Beautiful but underutilised
Integrated marketing: Beautiful but underutilised
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not? One brand, one message, many channels – it...
Overcoming key challenges facing B2B marketing agencies
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of course...
Using tactics to optimise your marketing strategy
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-growing...
Rising shift to visual language on social media
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest and...
Don't let the medium drown your marketing strategy
Hong Kong is a paradise for digital marketers. In the past few years, incredible technological strides have been made in inbound marketing, social...
China April trade data disappoints in both exports and imports
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
Thanks to IPO activity.
Capturing the opportunities of Hong Kong's growing art scene
Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our...
Effective use of big data in Hong Kong retail market
The other day, I was in a mall on Hong Kong side heading for a lunch meeting. Seemingly at random, I received a message from a store in the mall where...
RRR cut fails to buoy market sentiment
But there's still good news.
Omni-channel opportunities in Hong Kong's retail market
There is no doubt that Hong Kong is a digital city. Our ever-increasing interconnectedness, deep smartphone penetration rates, and eager acceptance...
Find out which companies won at Hong Kong Business' High Flyers Awards 2014
23 companies were recognised in the prestigious event's 11th year.
Optimising touchpoint feedback in Hong Kong
As one of the best places to do business in the world, Hong Kong is a paradise for buyers and sellers, producers and consumers. In general, Hong Kong...
Make sure your social media campaign works
Not many people would argue that Hong Kong is becoming a 'social media city' – with our social circles and business lives increasingly revolving...
Celebrities and marketing: A match made in heaven…or not?
With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.
Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?
Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its...
Website redesign mistakes Hong Kong companies are making
Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited...
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Commentary
Breaking down silos: The key to Hong Kong's urban future
Ginza-style buildings: Adapting to changing market demands