Media & Marketing
Don't let the medium drown your marketing strategy
Don't let the medium drown your marketing strategy
Hong Kong is a paradise for digital marketers. In the past few years, incredible technological strides have been made in inbound marketing, social...
China April trade data disappoints in both exports and imports
Significant easing in sight in China.
Hong Kong loans grew 3.6% m/m in March
Thanks to IPO activity.
Capturing the opportunities of Hong Kong's growing art scene
Hong Kong is one of the world’s foremost financial capitals. Lately, our fair city has also begun to move in a more artistic direction. With our...
Effective use of big data in Hong Kong retail market
The other day, I was in a mall on Hong Kong side heading for a lunch meeting. Seemingly at random, I received a message from a store in the mall where...
RRR cut fails to buoy market sentiment
But there's still good news.
Omni-channel opportunities in Hong Kong's retail market
There is no doubt that Hong Kong is a digital city. Our ever-increasing interconnectedness, deep smartphone penetration rates, and eager acceptance...
Find out which companies won at Hong Kong Business' High Flyers Awards 2014
23 companies were recognised in the prestigious event's 11th year.
Optimising touchpoint feedback in Hong Kong
As one of the best places to do business in the world, Hong Kong is a paradise for buyers and sellers, producers and consumers. In general, Hong Kong...
Make sure your social media campaign works
Not many people would argue that Hong Kong is becoming a 'social media city' – with our social circles and business lives increasingly revolving...
Celebrities and marketing: A match made in heaven…or not?
With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.
Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?
Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its...
Website redesign mistakes Hong Kong companies are making
Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited...
How "Plan B" works for Hong Kong events
Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already...
What you need to know when starting an online business
The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and...
Making sense of analytics for content marketing
Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and...
How Hong Kong firms can protect their brands online
Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and...
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Don’t let ESG gaps affect your asset’s value