Media & Marketing
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What are the best platforms for influencer marketing in Hong Kong?
The most popular is Instagram, which is used by 53.77% of HK influencers.
Could vaccine passports move the economic needle?
Some reflection is perhaps in order as we approach the second anniversary of COVID-19’s initial outbreak.
Asiaray net loss widens to $113.7m in H1 2021
This is because its new projects were still at the ramp-up stage, on top of the pandemic-related challenges.
Events are evolving, but is your agency standing still?
As the pandemic anxiety in Hong Kong recedes amid the relaxation of social distancing rules, local business sentiment is improving, with the help of...
Reader’s Digest reveals Hong Kong’s most trusted brands during pandemic
AIA, Caltex, and Sun Hung Kai are just some of the brands that made it on the list.
Why Hong Kong needs a corporate wellness paradigm shift now
By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected...
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
Hong Kong TV rebounds to $183.6m profit after 2019 loss
The company posted a net loss of $289.9m in 2019 but bounced back during the pandemic.
Shootsta launches AI-powered branded video application
It will help sales professionals close deals faster.
Media firm Asiaray suffers another financial loss
Despite money currently heading in the wrong direction, the Group believes it can seize opportunities during the crisis.
Advertising budget cut expected amidst varying recovery in industries
Around 44% expect the decrease amidst likelihood of budget cuts in numerous sectors.
Navigating the New Normal of the Event Industry in Hong Kong
The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. In Hong Kong, trade shows, conferences...
What makes a successful mobile ad campaign?
A 30-second ad gets 12% less in revenue compared to a 15-second ad.
HKB Listed Companies Awards is now open for nominations
Deadline of entries for the 2020 edition is on 17 April, Friday.
The search is on for HKB International Business Awards 2020
Deadline for nominations is on 17 April 2020, Friday.
The search is on for China's leading technology innovators
Deadline for nominations is on 27 March 2020.
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Commentary
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