Media & Marketing

Events are evolving, but is your agency standing still?

Events are evolving, but is your agency standing still?

As the pandemic anxiety in Hong Kong recedes amid the relaxation of social distancing rules, local business sentiment is improving, with the help of...

Reader’s Digest reveals Hong Kong’s most trusted brands during pandemic

AIA, Caltex, and Sun Hung Kai are just some of the brands that made it on the list.

Why Hong Kong needs a corporate wellness paradigm shift now

By mid-June of 2021, more than 2.4 billion COVID-19 vaccine doses had been administered to populations in 180 countries, according to data collected...

Marketing Briefing: 'Me-First' mindset to drive new consumer trends

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.

Hong Kong TV rebounds to $183.6m profit after 2019 loss

The company posted a net loss of $289.9m in 2019 but bounced back during the pandemic.

Shootsta launches AI-powered branded video application

It will help sales professionals close deals faster.

Media firm Asiaray suffers another financial loss

Despite money currently heading in the wrong direction, the Group believes it can seize opportunities during the crisis.

Advertising budget cut expected amidst varying recovery in industries

Around 44% expect the decrease amidst likelihood of budget cuts in numerous sectors.

Navigating the New Normal of the Event Industry in Hong Kong

The COVID-19 pandemic has unleashed changes to our daily lives to an unprecedented scale in just a few months. In Hong Kong, trade shows, conferences...

What makes a successful mobile ad campaign?

A 30-second ad gets 12% less in revenue compared to a 15-second ad.

HKB Listed Companies Awards is now open for nominations

Deadline of entries for the 2020 edition is on 17 April, Friday.

The search is on for HKB International Business Awards 2020

Deadline for nominations is on 17 April 2020, Friday.

(Not) in your face: OneOneDay makes ads less intrusive

The advertising startup allows their users to earn cash rewards when watching ads on their platform.

Must Garment wins apparel category at HKB Designed in Hong Kong Awards

The company designs sustainable jeans manufactured from recycled plastic bottles.

Carezza wins in the furniture and fixture category at HKB National Business Awards

The company launched B2B branding revamp inspired by the Swiss design movement of the 1950s.

UOB receives banking award at HKB IBA 2019 for its enterprising art programme

UOB Art Academy makes the community thrive through art whilst driving business sustainability.