Media & Marketing

Struggling TV station TVB cuts another 150 jobs in restructuring drive

It is trying to plug losses from its international business.

Is influencer marketing in Hong Kong worth the extra buck?

Performance tracking mechanisms should be implemented.

How to do digital marketing in Hong Kong

As a multiculturalist hub in Asia and due to its proximity with China, Hong Kong faces various challenges when it comes to develop a digital marketing...

The changing landscape of advertising & PR: from intentional innovation to AI-led advancements

The advertising and PR industry is currently undergoing unprecedented change. Great Hong Kong SAR, Mainland Chinese and other Asian brands, as well as...

State-funded incubator boost startups in creative industries

The Design Incubation Programme supports ventures in fashion, interior design and media amongst other creative fields.

Hong Kong Business High Flyers Awards 2017 lauds 23 exceptional firms

More than 100 guests attended the awarding ceremony on 16 January.

Digital marketing trends to watch in Hong Kong

The world of digital marketing never remains static. Technology is developing new and innovative ways to engage with audiences in the Hong Kong market...

MullenLowe Profero bags Advertising award at the 2017 Hong Kong Business International Business Awards

The firm was recognised for its work on The Peninsula Hotels’ Festive Campaign.

Hong Kong Business Awards 2017 honours 26 outstanding firms

Almost 100 executives attended the awarding ceremony on 25 July.

Hong Kong TV broadcaster sweetens buyback offer

It boosted its offer price to $35.075 from $30.50.

Here's where B2B businesses in Hong Kong should head in 2017

If you run a B2B business in Hong Kong, these days your clients are making decisions about your offerings based on more than your price and...

Building smarter Hong Kong retail with in-store AI

Behind the bright facades of their shop windows, there is a darkening gloom enveloping Hong Kong retailers. And it's no wonder: August 2016 was the...

Developing successful customer relationship in Hong Kong

Not long ago, Hong Kong businesses were in full agreement that the keys to success were a good quality product, a low price, and excellent customer...

An invisible innovation is a successful innovation

Innovations should be seamlessly invisible. Not invisible as in it can’t be seen with the naked eye, but invisible so that it’s not noticed if people...

OTT, taking plays out of TV/Broadcasters playbook

With Over-the-Top Internet-based programming having changed and adapted to TV viewing behaviour, quality-of-service is becoming the online TV industry...