Media & Marketing

How to gain customer loyalty and make it your business' advantage

Customer loyalty is a hugely important topic for Hong Kong businesses, yet it is often overshadowed by other, more high profile issues. But think...

Four ways Hong Kong firms can optimize their websites

Getting ahead in Hong Kong business used to be about who you knew.

Events Organisation 101: The best strategy to get started

With the Hong Kong’s summer convention and exhibition season in full swing, many executives are thinking about their company’s next big or small...

Here's how Sinomedia can fatten its market share in China

It only has 3% market share in China's TV ad industry.

Using tech to get the most out of your next event

As Asia’s World City, Hong Kong plays host to a huge variety of events. While highly successful, some of these events may not be taking full...

Implementing social media policies in Hong Kong's workplace

With the recent rise of social media such as LinkedIn, Twitter, and Facebook in the workplace, it is becoming increasingly important for employers to...

Why Hong Kong firms should look beyond the BYOD strategy

The quest for productivity is the main driver for the adoption of new mobile solutions. And in practice, there are quantifiable results: Intel has...

Virtual tradeshows: serious contenders or just a flash in the pan?

All indicators point to the fact that the exhibitions industry in Hong Kong will continue to grow in number over the next few years. According to the...

Quick guide to using Facebook pages as business websites in Hong Kong

If you are managing a small to medium size company, or getting ready to do business in Hong Kong, you have probably spent a lot of time defining your...

Providing a customized customer experience in Hong Kong

Over 60% of organizations in North Asia particularly Hong Kong, Taiwan and Korea expect transformation in the areas of customer experience and care...

How Hong Kong companies can benefit from linking physical and virtual worlds

Hong Kong is a 7 million inhabitants’ city where everything is accessible within 2 hours transportation and where the internet is omnipresent. Hong...

4 top secrets of highly effective networkers in Hong Kong

If you are a professional living and working in Hong Kong, then you probably spend a lot of time in attending breakfast sessions, day time...

9 communications trends to watch out for in 2013

2012 was a mixed bag of highs and lows. Despite a sluggish global economy, humans continued to surprise with their endeavor and ambition to go where...

Digital vs non-digital advertising in Hong Kong

“Going Green, Recycle and Protect the Earth”, was a message endorsed by the Hong Kong Environmental Department showcased through a banner ad attached...