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RETAIL | Cesar Tordesillas, Hong Kong

Massimo Bonini's concept store opens in Hong Kong

Massimo Bonini, a renowned Italian showroom for Italian brand name shoes and accessories, announced the unveiling of its first worldwide concept store in Hong Kong.


Situated in the Lee Gardens, Causeway Bay, the store is fulfilling Massimo Bonini's strategic plan to launch into Asian markets, and is the result of a joint venture between Massimo Bonini Showroom and MPPS Holdings Ltd.

"With a well-deserved reputation as Asia's retail paradise, Hong Kong is an ideal city to pave the way for Massimo Bonini to enter the Mainland Chinese and regional markets. New brands and products are not only well received by Hong Kong people but also by visitors to the city from all over the world. The city itself is a confident barometer of reliable trading and quality goods that catch global attention," said Mr. Massimo Bonini, founder of Massimo Bonini Showroom.

Partner of Massimo Bonini (APAC) Ltd, Ms Polly Hue, added, "Recognising the huge demand for luxury goods in Hong Kong and Mainland China, the new concept store in Hong Kong introduces 22 prestigious brands including John Galliano, McQ by Alexander McQueen, Etro and Antonio Marras, and most of them are exclusive to Massimo Bonini. We are confident that our comprehensive range from updated classic to fashion forward will be a delight to customers who possess a strong fashion sense."

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