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Buyers turn to private homes as premiums decline
Buyers turn to private homes as premiums decline
Subsidised sale flats may still hinder recovery.Buyers are increasingly turning to the private residential market as the price premium of private homes over Subsidised Sale Flats (SSFs) continues to narrow, according to JLL's latest Hong Kong Residential Sales Market Dynamics."As private home prices continue to soften, the shrinking premium of private flats over SSFs has prompted more buyers to enter the private market directly. This trend is evident across multiple districts,” said Norry Lee, Senior Director of Projects Strategy and Consultancy Department at JLL. “For example, in Kai Tak, the price premium of private flats over SSFs dropped by 19.2% year-on-year to HKD 9,020 per sq ft in 2025. The decline was even sharper in Kwun Tong, where the premium dropped 29% to HKD 7,585 per sq ft." According to the Hong Kong Housing Authority, the Home Ownership Scheme received approximately 106,000 applications in 2024, with an oversubscription rate of 14 times, the lowest since the scheme relaunched in 2014.
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