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MEDIA & MARKETING | Staff Reporter, Hong Kong

Shootsta launches AI-powered branded video application

It will help sales professionals close deals faster.

Video technology company Shootsta has released its branded video application Elevate to help sales professionals in Hong Kong and other Asian markets close deals faster.

Elevate uses proprietary artificial intelligence (AI) technology to create personalised branded video for sales prospects in minutes, and can increase email click through rates byup to 300%, the company says.

Data from the Office of the Communications Authority revealed that mobile subscriber penetration rate in Hong Kong is at 281.2% in September 2020. Shootsta says this is one of the highest rates in the world, making Hong Kong the perfect market to launch the new application.

CEO Mike Pritchett described that personalised videos to prospects were a large part of a company’s growth and sales success.

“We know first-hand the power of video in creating a personalised connections in sales. Elevate is aimed at enterprise sales executives needing to make a lasting initial impression for a longer conversion process,” Pritchett said.

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