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FOOD & BEVERAGE | Cesar Tordesillas, Hong Kong

COLOWIDE opens in Hong Kong, bolsters interest in Japanese cuisine

Taking advantage of the Japanese cuisine boom in Asia, COLOWIDE Co Ltd opened an office in Hong Kong and the first of four outlets in the city.


"Establishment of a company in Hong Kong is easy and the tax regime is favourable. Added to these advantages is the fact that people here have an understanding of Japanese culture and a great interest in Japanese food. We hope that our restaurants will act as our billboards in Asia," said Mr Makoto Inoue, Representative Director of Kanagawa-based COLOWIDE Asia Co Ltd

COLOWIDE's four outlets in Hong Kong will include two "MIYA Japanese Buffet and Grill" restaurants serving original grilled dishes such as beef steak, yakitori chicken skewers, tonkatsu pork cutlets, sushi, udon noodles and desserts; and two "Yakiniku Izakaya MIYA" Japanese style barbecue and bar brand, which will offer, in addition to Japanese-style barbecue, an original bar menu, yakitori, long pizza and takoyaki grilled octopus balls.

The first MIYA Japanese Buffet and Grill opens in Telford Plaza, Kowloon Bay, and the second in the Ramada Hotel
in Tsim Sha Tsui in mid-August. "Yakiniku Izakaya MIYA" is set to open in Langham Place, Mong Kok in August, and in the Lee Theatre Plaza in Causeway Bay in December.

" We are confident in the Hong Kong market and as such, decided to start our first overseas operation here. The Hong Kong office will be the hub for the company's activities in the region," Mr Inoue added.
Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Andrew Davis, said, "Hong Kong has long billed itself as the culinary capital of Asia and COLOWIDE's investment here is an indication of just how true that moniker is. We are delighted to be home to the company's first overseas venture and we wish it all success as it continues its expansion in our city."

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