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FINANCIAL SERVICES | Tony Chua, Hong Kong
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Dah Sing Life launches recruitment and training centre

The insurer aims to support long term business growth by broadening talent pool.

Dah Sing Life Assurance Company Limited (“Dah Sing Life”) on Wednesday announced the official opening of its new Recruitment and Training Center (RTC). Combining the recruitment and training functions at a single unified location, the nearly 6,000 net square feet facility has taken months from preparation to completion. The new RTC marks an important step for Dah Sing Life’s pursuit of business expansion, and actively advances its growth strategies by recruiting talents, training up industry professionals and continuing the strong business momentum for its protection and endowment product series.

Executives officiating at the opening ceremony include Mr David Wong, Chairman of Dah Sing Financial Group; Mr Derek Wong, Managing Director and Chief Executive of Dah Sing Financial Group; Mr Harold Wong, Executive Director of Dah Sing Life and Chief Executive Officer of Dah Sing Banking Group and Ms Eleonore Chow, Chief Executive Officer of Dah Sing Life. 

At the opening ceremony, Ms Chow said, “Our entire Company is excited to see the promising business performance during the first half of 2011. Not only we have received positive feedback from customers within our critical illness (CI), life and RMB saving categories, but a significant increase has also been recorded in the annualised new premium this year. The year 2011 is a year of transformation for Dah Sing Life and we are pleased to see that our growth strategies have been successfully executed on track”.

As of 30 July, 2011, Dah Sing Life has achieved encouraging business results, reporting an increase of 36% year-on-year for the annualised new premium. In particular, the DSL New Lady CI Protection Plan launched in March has been a great success, with business volume within the same category doubling that of last year within only three months. Another CI product dedicated to men – the DSL New Hero CI Protection Plan – has also received strong interest in the market since its launch in late June. As part of its growth strategy, Dah Sing Life plans to introduce a series of products to enrich its existing portfolio. New products in the pipeline include an investment-linked product under the Capital Investment Entrant Scheme (CIES) following the approval granted by the Securities and Futures Commission, another CI savings protection plan dedicated for children in September, and another investment-linked scheme in Q4. Dah Sing Life has further expanded its RMB-denominated series with the recent launch of its enhanced RMB product in August, according to a Dah SIng Life report.

“To further expand our business, we need more high calibre people who understand our corporate philosophy and meet professional standards. Establishing this Recruitment and Training Centre marks an important milestone for us. Apart from broadening our talent pool, the Centre also helps to strengthen and equip our agents with professional knowledge by offering quality professional training, professional knowledge, thereby enhancing our quality services and creating a culture of excellence,” Ms Chow concluded.

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