New World scion launches investment venture

The new venture sets its sights on emerging markets and on the digital space.

Former New World Development CEO Adrian Cheng has launched a new investment venture that aims to focus on digital space and emerging markets such as Mainland China, ASEAN countries, and the Middle East.

The new Hong Kong-based investment firm, ALMAD Group, is said to focus on culture, entertainment, sports, media, healthcare, commercial management and cultural tourism. The company says these sectors show strong commercial potential and could influence global economic and social trends over the next two decades, with a focus on emerging generations such as Gen Z and Gen Alpha.

The group is also said to focus on exploring investments in digital assets, real-world asset (RWA) tokenisation and other emerging opportunities, having regard to the evolving market and regulatory landscape.

Applications leveraging blockchain technology and immersive digital experiences will also be explored across industries.

“We are living in an era of profound change in the global economy, where new frontiers are emerging at an unprecedented pace. From ideation two years ago, we have been determined to build ALMAD Group as a movement propelling this shift, investing in transformative industries in emerging markets such as ASEAN and the Middle East, while advancing globally in digital assets and cultural industries,” Cheng said.