APAC Realty enters Hong Kong through ERA franchise deal

The agreement adds Hong Kong to ERA’s 14 Asia-Pacific markets.

APAC Realty Limited has entered the Hong Kong market through a franchise agreement with Hong Kong Morning Dragon Company Limited, expanding ERA’s network to 21,900 advisers across 14 Asia-Pacific markets. The agreement takes effect on 1 January 2026.

Morning Dragon will operate ERA Hong Kong Morning Dragon and may grant memberships for ERA broker offices during an initial three-year term, renewable subject to conditions. The franchise will be led by Michelle Chan and Benny Wong, who both have over three decades of experience in banking and real estate.

APAC Realty said its Hong Kong entry follows a 30% decline in residential property prices over the past five years, which has drawn renewed investor interest. The company noted rising cross-border activity as investors from Singapore and Hong Kong expand property holdings across regional markets.