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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong
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Sonne International Company Limited wins Designed in Hong Kong Awards for Personal Care (Women) and Security & Safety

Sonne’s FTecHealth nursing bra is powered by infrared tech to stimulate milk secretion for mothers.

With the understanding that blood circulation is a crucial factor in the breastfeeding process, Sonne International Company Limited designed their FTecHealth nursing bra on far infrared technology in order to boost blood flow and delivery of nutrients. The technology also boosts oxygen levels and body metabolism, enabling mothers to improve lactation.

Their slimming leggings similarly helps mothers shed off the extra weight they gained during pregnancy using four-stage compression. For designing specialised clothing with practical healthcare functions, Sonne International Company Limited won Hong Kong Business Designed in Hong Kong Awards for Personal Care (Women).

“We are delighted and excited to receive the award for the recognition of our hard work and effort that the team is putting into the business day in and out. With the awards, we believe it can help our Company to further promote our product,” said Ada Chan, marketing executive at Sonne International Company Limited.

However, it was not all smooth sailing for the company as Sonne had to first debunk the common misconception that far infrared radiation is harmful to the body and that it did not have material benefits on lactation and slimming. Determining the material that is best placed to emit far infrared ray and mixing the tech with the garment was also another hurdle the team faced.

“We immediately performed testing via certified body and perform free-trial programme to provide safety and effectiveness evidence. Our target market was positive to our line of product,” said Chan, adding that the company is exploring the use of FTecHealth for elderly rehabilitation. 

Similarly, the company's SonneBand security system which uses radio frequency identification (RFID) technology to tag and monitor the location of wandering patients also bagged Hong Kong Business Designed In Hong Kong Awards for Security & Safety. 

Deriving inspiration from the news of a missing hospital patient, Sonne’s in-house R&D team designed their security product by combining RFID with traditional EAS technology in order to help hospitals monitor and protect their patients. Their security system is made to unaffected by water and metal materials, enabling Sonne to has successfully obtain USPTO patent and HK short term patent. 

Despite this breakthrough, the company remains committed to building on their existing tech and improve their product as it aims for overseas expansion this year.

“Technology keeps changing everyday. We will continue developing new technology in the security system,” said Chan. 

The Hong Kong Business Awards was held on April 19, 2018 at Island Shangri-La, Hong Kong.

This year’s winners were judged by Charbon Lo, Director at Crowe Horwath (HK) CPA Limited; Kevin Lam, Partner at ShineWing; Matthew Tong, Audit and Assurance Director at Baker Tilly Hong Kong; Zhang Tian Bing, China Consumer Products and Retails Sector Leader at Deloitte; and John Poon, Head of Accounting and Outsourcing Solutions at Mazars Hong Kong.

If your company would like to join the 2019 awards and have your product recognised as one of the most excellent in Hong Kong, please email eleonor@charltonmediamail.com.

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