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MEDIA & MARKETING | Tony Chua, Hong Kong

BlueFocus Communication Group invests in Financial PR Group

BlueFocus to assist China and Hong Kong expansion of Financial PR Group, already a leading investor relations brand in Singapore and Greater China.

BlueFocus Communication Group Co., Ltd (“BlueFocus”) who is principally engaged in professional public relations services to high-tech, real estate, finance, pharmaceutical, and fast-moving consumer goods industries has on Tuesday acquired 40% of the equity interest in the capital of Aries Capital Limited (“Aries Capital”). Aries Capital is the holding company of Financial PR Group with a group of subsidiaries in the investor relations business. The Group operates under the brands “Financial PR” and “Aries Consulting”. 

Financial PR Group is backed by in-depth knowledge of finance, investing and business management with extensive contacts in the media and investment communities. It has assisted listed firms in the Asia Pacific region to design and execute investor relations programmes effectively in order to reach out to investors and shareholders across the region as well as in the US and Europe. Currently, it has approximately 80 listed clients in its portfolio across Hong Kong, Singapore and Taiwan and handled the PR works for more than 40 IPOs across the region. 

Mr Zhao Wenquan, BlueFocus’ Chief Executive Officer said, "The investment in Financial PR Group marks a significant milestone for BlueFocus as this is our first overseas acquisition. The service network of BlueFocus will extend to the entire Greater China region and Singapore market. This will be our starting point to actively seek expansion opportunities across the globe. This is also the first time that a mainland Chinese PR enterprise has the capability to handle a full range of services in Greater China region. Regardless of the HQ location of the Multinational Corporations (“MNC”), we will have the ability to communicate with our clients in the shortest possible time.”

“Financial PR Group is already a leading Investor Relations brand in Singapore and Greater China markets while the Investor Relations industry is at its infancy stage in China. As institutional investors occupied a greater market influence in the secondary equity market, the demand from PRC listed companies on effective investor relations services will evolve strongly. Financial PR Group’s professionalism at international standards in investor relations services will create a legacy in this market. BlueFocus will provide its utmost support to Financial PR Group as it expands the China market, according to a BlueFocus Communication Group report. 

"This is a historic day for Aries and Financial PR as we joined forces with BlueFocus to expand into the mainland China market." said Ms Kathy Zhang Chengshuang, Chairman of Financial PR Group. "Clients will benefit from the breadth and depth of our IR solutions, our commitment to better quality services and our ability to provide a total PR/IR solution package. BlueFocus has a tremendous brand reputation in China and it possesses key strengths which includes their extensive media networks across China, strong resources system and capable professional team. Combining these with the international IR experience by Financial PR Group, we will truly redefine the PR/IR standards in Greater China."

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