Sinclair to lead IWG Mainland China corporate communications strategy

Sinclair will strengthen IWG’s corporate brand reputation in the Mainland China market.

Flexible workspace provider International Workspace Group (IWG) has appointed public relations agency Sinclair to drive its corporate communications strategy across Mainland China, the former has announced.

Sinclair’s hub in Shanghai will lead the team working with IWG to strengthen the company’s corporate brand reputation amongst business leaders, consumers and media across the Mainland China market.

The agency will leverage a mix of integrated strategies and highlight IWG’s pioneering thought leadership in the workspace sector.

“IWG created the flexible workspace industry and has led it from the beginning, evolving and adapting as the needs of business and individuals have changed over time. It is rare that an agency has the opportunity to work with a client that has had such a profound impact on our daily lives,” Sinclair CEO Kiri Sinclair said.

IWG has operated in China for over 26 years, successfully introducing many of its brands at over 120 locations.

Also Read

Auditors urge PolyU to relax security measures

One in three HK employees say personal diversity factors limit career growth

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit