Sinclair to lead IWG Mainland China corporate communications strategy

Sinclair will strengthen IWG’s corporate brand reputation in the Mainland China market.

Flexible workspace provider International Workspace Group (IWG) has appointed public relations agency Sinclair to drive its corporate communications strategy across Mainland China, the former has announced.

Sinclair’s hub in Shanghai will lead the team working with IWG to strengthen the company’s corporate brand reputation amongst business leaders, consumers and media across the Mainland China market.

The agency will leverage a mix of integrated strategies and highlight IWG’s pioneering thought leadership in the workspace sector.

“IWG created the flexible workspace industry and has led it from the beginning, evolving and adapting as the needs of business and individuals have changed over time. It is rare that an agency has the opportunity to work with a client that has had such a profound impact on our daily lives,” Sinclair CEO Kiri Sinclair said.

IWG has operated in China for over 26 years, successfully introducing many of its brands at over 120 locations.