Music fans extend Hong Kong trips with pre- and post-show stays: survey

75% of music fans in Hong Kong SAR have flown to see their favourite artists.

Music lovers in Hong Kong are no longer just buying concert tickets—they’re booking flights, planning staycations, and turning shows into full-blown holidays. 

According to new research by Collinson International, a staggering 75% of music fans in Hong Kong SAR have flown to see their favourite artists, underscoring the growing trend of travel tied to live entertainment.

The data shows that fans are extending their trips well beyond the performance itself. 84% arrive one to three days before a concert, and 81% stay one to three days after, transforming music events into multi-day getaways. This shift is creating ripple effects across sectors—from hospitality and retail to airport services.

Airport experiences, in particular, have become part of the concert journey. More than half (52%) of fans use premium airport amenities, including lounges, gaming zones, sleep pods, and spas. These extras are no longer seen as luxuries, but as part of the total concert experience.

The trend is taking root as Hong Kong prepares to host major acts like Coldplay, Jay Chou, and Taeyeon, alongside major festivals like Clockenflap and Creamfields. With infrastructure like the new 50,000-seat Kai Tak Sports Park and the soon-to-open 20,000-seat AsiaWorld-Expo Phase 2, the city is gearing up to become a regional hub for music-driven travel.