NEXX Global builds China–Gulf logistics platform

It automates orders, warehouse coordination, and shipment tracking.

NEXX Global Ltd. has developed a platform linking merchants from Greater China with logistics operators in the Gulf Cooperation Council, aiming to streamline warehouse management and cross-border e-commerce shipments between the two regions.

Founded in 2024 and based in Hong Kong, the startup uses decision-making artificial intelligence (AI)—often referred to as agentic AI—to automate tasks such as order management, warehouse coordination, and shipment tracking.

NEXX Global CEO Oscar Hui said the technology is designed to address operational gaps as trade between Greater China and the Middle East grows.

“Warehouse automation in the Middle East and North Africa (MENA) can be limited and expensive,” he told Hong Kong Business. He added that logistics operations in the region remain highly manual in many cases.

Trade links between China and the Middle East and Africa have strengthened in recent years. China’s exports to the region rose 61% from 2019 to 2024, according to a February report by Citigroup, Inc.

Hui said the platform could respond to inquiries from merchants and logistics partners, recommend fulfilment strategies based on expected order volumes, and manage orders, inventory, and customer support.

“It can outline improvements to make the warehouse faster and suggest ways to reduce errors as volumes grow,” he said in an emailed reply to questions.

NEXX Global plans to keep its focus on the Greater China–MENA corridor over the next five years, but is also studying potential expansion into Latin America and Europe.

One of the company’s projects involves an e-commerce initiative with Qatar Navigation Q.P.S.C. (Milaha).

The startup recently completed its first funding round led by Rasmal Ventures LLC, a Qatar-based venture capital firm backed by the Qatar Investment Authority.