5 key strategies exporters plan to adopt to strengthen their resilience 

Business sentiment amongst exports softened in 3Q23 due to weak global demand.

Exporters plan to adopt five strategies in the face of economic risks.

According to HKTDC, exporters' top strategy is to increase market and promotion activities (41.4%) followed by providing a wider range of value-added services (40.5%)

Other strategies which exporters plan to adopt are to stabilise finances to ensure sufficient cash flow (32%), diversify sales to additional markets (26.3%) and increase e-commerce activities (25.7%).

In 3Q23,  the HKTDC Export Index fell 7.3 points to 40.5, indicating a softening of business sentiment amongst exporters.

Concerns such as economic slowdowns or recession risks in overseas markets (48.6%), ongoing geopolitical tensions (17.9%) and a smaller-than-expected boost from Mainland China’s economic recovery (16.5%) have affected business sentiment during the quarter.