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MEDIA & MARKETING, TELECOM & INTERNET | Staff Reporter, Hong Kong
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YouTube Partner Program wows Hong Kong audience at its first anniversary

Over 19,000 users joined in just 11 months.

As the world’s largest online video platform, it is no surprise to see how YouTube’s growing popularity and influence in Hong Kong has revolutionized the culture, creating numerous rising stars.

To further advocate creativity by local YouTubers, YouTube Hong Kong had launched YouTube Partner Program (YPP) in October 2012, attracting over 19,000 users to join the family in the 11 months to showcase their talents and bring original content to audiences locally and globally.

Today, YouTube held an event in Hong Kong to showcase the success and milestones of its YouTube Partner Program, highlighting the accomplishments of this growing community of creators, and underscoring YouTube’s commitment to driving creativity locally.

Marty Chen, YouTube Taiwan & Hong Kong Partner Program Manager, said: “We are excited to see so much local talent and creativity burgeon on YouTube.

In just a year, a number of YouTube creators has successfully transformed their interest to playing a significant part in life, or in some cases, their career.

With the strong bonding of YouTubers in the local community, we are seeing a great variety of high quality content from Hong Kong. To sustain this momentum, YouTube will continue to provide more support and resources to our partners, so that viewers can enjoy an even wider selection of high-quality video content from Hong Kong.”

Launched in 2007 in the U.S., the YouTube Partner Program provides creators with resources and opportunities to improve skills, build fan bases, and help earn money.

Since its launch in Hong Kong, eligible local creators can enable any of their original video content for advertising to become partners, earning money through viewership and popularity. The more popular the videos and the channel are, the more revenue is generated by the creators.

This mechanism not only provides reward in a substantial way, but also builds a sustainable ecosystem for the online video platforms.

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YouTube Partner Program wows Hong Kong audience at its first anniversary

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