No bridezillas with wedding portal Hitchbird
It plays matchmaker to couples looking for wedding venues and vendors across Asia.
Bridezillas can turn into bride-chillas real quick with Hong Kong’s new start up Hitchbird.
Hitchbird is a new wedding portal that connects couples to various wedding venues and vendors across 53 cities in Asia. With convenience in mind, the startup provides a platform for couples to book and research wedding venues and find all the information they need to plan the perfect occasion—from the dreamy venue down to the bouquet provider.
“It’s kind of like a TripAdvisor of wedding—for couples to research wedding venues and vendors based on their wedding needs—often luxury or overseas locations,” said Hoi Cheung, founder of Hitchbird. “There hasn’t been a platform which focuses on luxury or destination weddings in Asia. There are many vertical platforms but these cater for mass populations.”
Cheung noted, however, that her startup is not exactly a wedding planning service, but more of a platform to help couples make their own plans. “We are not a wedding planner, we just know a lot about destination weddings and can point couples in the right direction,” he said. “The site also gives couples choice/options they might not have considered before.
For example, the homogenous wedding couples looking for a Phuket beach wedding is the same couple who might choose a chateau wedding in Bordeaux—just that they haven’t decided yet.”
In terms of the reception of the market with the company’s overarching goal of being the “trip advisor for weddings”, Cheung revealed that there’s a big market for wedding marketplaces. “Often couples want the dream, and just don’t know where to start,” Cheung said. “They also have budget concerns and Hitchbird steers them in the right direction.