Prudential adopts NFC tech for faster client onboarding

The e-KYC will be integrated into PRUSubmit.

Prudential Hong Kong has partnered with startup Fill Easy to introduce an NFC-powered customer identity verification system, aimed at streamlining insurance applications.

The e-KYC (Electronic Know Your Customer) solution will be integrated into Prudential’s electronic application platform, PRUSubmit. 

Customers can verify their identity by tapping an NFC-enabled identification document on a secured device, which then connects to an authorised statutory body via API.

Prudential Hong Kong’s Chief Customer Operations and Health Officer, Candy Au Yeung, said the company is committed to using technology to enhance efficiency and improve customer onboarding. 

Fill Easy Founder and CEO Matthew Lee said the partnership, made possible by the GBA Standard Contract, enables faster and more secure identity verification whilst maintaining regulatory compliance.