The leading online video company in China is partnering with Pacnet to deliver digital media content to users in Singapore and across Southeast Asia.
Pacnet on Tuesday announced that it will provide connectivity and co-location services to PPLive, the operator of "PPTV", a leading online video company in China, to extend its reach to users in Singapore and across Southeast Asia.
"The online video market in China and worldwide is growing rapidly and we are seeing more China-based content providers looking to deliver rich media content outside of China. As part of our strategy to address this rapidly growing market, Pacnet is partnering with PPLive to enhance delivery of Internet video services to the increasing number of Internet-enabled devices," said Bill Barney, Chief Executive Officer of Pacnet.
PPLive is one of the biggest players in the growing Chinese online video market. The company distributes client software that allows its end users to access live TV programming and video-on-demand movies, and aims to expand their user base beyond China. The deal will enable PPLive to utilize Pacnet's network resources in Asia and state-of-the-art Singapore Data Landing Station to support its expansion into Southeast Asia, according to a Pacnet report.
"As more people turn to the Internet for entertainment, we require a provider with an expansive, scalable, and efficient IP backbone to address the demands of the fast-growing streaming market," said Vincent Tao, Chief Executive Officer of PPLive. "Pacnet is able to meet our existing bandwidth demands and scale up with us as we open up our services to new audiences in the near future."
"Our robust and fully meshed network gives us the ability to deliver the high-bandwidth and diverse network connectivity that expanding content providers are demanding," said Lily Zhang, Managing Director of Pacnet China. "We look forward to working with PPLive to ensure that their service consistently exceeds the expectations of their millions of streaming users."
"We are very pleased to partner with Pacnet. By combining our strong brand with their local expertise and extensive global reach, we are well-positioned for business expansion internationally with our PPTV platform while continue servicing our existing users with the best streaming experience," said Luo Kun, General Manager of Operators Cooperation Department, PPLive.
Pacnet's IP Transit service provides carriers and online video companies with one-hop global connectivity to major Internet peering points and content providers, delivering a truly global IP infrastructure. Pacnet also offers advanced data center facilities that offer direct access to Pacnet's EAC-C2C subsea cable, Asia's largest privately owned subsea network.
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