Why Hong Kong's travel firms are now turning to big data

These companies aim to "personalise" travel experiences.

South China Morning Post reported that with mainland tourist numbers declining over the past year and more people booking online, travel firms are looking at new strategies to entice and keep customers. Do not be surprised if the next time you walk into a hotel room, you find it has everything you want – the amenities that fit your taste, a set-up in your style and your favourite food and drink – without you even asking for it.

This personal touch is being made possible courtesy of big data as the hospitality industry chases after dwindling tourist dollars.

International hotel chain Marriott International is already in the midst of using large volumes of data collected from consumers to offer a bespoke hotel experience.

View the full report here.