Hard Rock International opened a Hard Rock Cafe in Hong Kong on June 7 as part of the expansion of its Asian portfolio. The restaurant is located at the Hotel LKF in Central and is set to be a must-see entertainment and dining venue for visitors and locals alike.
The roughly 400-square-meter Cafe provides 120 seats, a bar, live music area and a Rock Shop featuring Hard Rock's limited-edition merchandise. Memorabilia from the group's iconic collection hangs on the walls of the restaurant, including items from many of the world's most well known musicians, as well as contemporary artists with local ties.
The restaurant will serve American-style cuisine including the Certified Angus Beef Legendary Burgers. Drinks such as its trademark Hurricanes and Margaritas will be served in Hard Rock Cafe's souvenir glassware.
Founder and CEO of Viet Thai International Company Ltd. Mr David Thai, said, "Located at the heart of the region, Hong Kong is an important market for the Hard Rock Cafe brand in the course of expanding its Asian portfolio. We are excited to establish our business presence in Hong Kong and from this gateway to China to further expand the business into the Mainland."
VTI represents Hard Rock Cafe in Vietnam, Hong Kong and South China
Mr Thai revealed that the company is planning to open another outlet in Kowloon within the next 12 months.
"Hong Kong boasts more than 11 000 restaurants that provide a wide variety of cuisine to diners. We are delighted to see Hard Rock Cafe here, as it will enrich the city's dining venue portfolio," said Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Andrew Davis. .
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