Sino-Life launches funeral services deed in Hong Kong

The company to pioneer in HK the service popular in Europe, US and neighboring countries.

Sino-Life Group Limited (“Sino-Life” or “the Group”), a leading funeral services provider in Greater China, announced that it will launch the funeral services deed service in Hong Kong soon, making Sino-Life the first listed company to launch such a service in Hong Kong, according to a Sino-Life report.

In providing the funeral services deed services in Hong Kong, the Group hopes to achieve a quality of service to satisfy the individual, the parents, children and family members of the individual as well as improving society. To the individual, the funeral services deeds can assist better planning to preserve the cherished memories to be left to one’s beloved family members and other relatives. Parents, by entering into a funeral services deed arrangement can avoid potential conflicts between their children due to different views about the financial status and the religious belief of the deceased parent as well as the actual arrangement of the parent’s funeral.

As children, funeral services deeds can help them avoid a lot of unnecessary pressure from the relatives of the deceased parent who may otherwise comment or contend about the funeral procedures. For the family, a funeral services deed can conveniently assist the family members of the deceased to organise a funeral when they are grieving emotionally, and protect them from unnecessary and unreasonable charges should the funeral need to be organised within a short time. To society, the provision of funeral services deed services can help to standardise the terms of funeral services, rendering the process more transparent, professional and compassionate, while providing a means for the government to promote life education.

Funeral services deeds have been a common practice in Europe, the US, Japan and Taiwan for many years. Sino-Life initially began its funeral services deed business in Taiwan during 2000.

The Group has established brand awareness in the Taiwan industry, being recognised for its innovative, reliable and quality professional services and products as well as its achievements. It has been certified as one of the legal providers of funeral services deeds in Taiwan by the Ministry of the Interior.

Mr Liu Tien-tsai, Chairman of Sino-Life Group, said, “Funeral services deeds help the individuals to better plan for their funeral services while they are still alive. The launch of these deeds aims to help individuals and their surviving relatives and other concerned people to select their desired way to bid farewell, alleviating burdens and pressure as well as relieving potential conflict, resulting in warm memories for families and friends. Funeral service deeds make the funeral arrangements more transparent, professional and personalised, while also avoiding any unnecessary and unreasonable expenses. Sino-Life has accumulated ample experience and expertise in delivering funeral service deeds service, and at the meantime it also plans to cooperate with peers who are familiar with the funeral service industry in Hong Kong, to provide quality professional services for the public.”