Euromonitor International
Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.
See below for the latest Euromonitor International news, analysis, profit results, share price information, and commentary.
Value offerings essential for Hong Kong's mega-event success
Value offerings essential for Hong Kong's mega-event success
Experts suggest partnering with event providers to create package tours.
How Hong Kong tourism can maximise mega events in 2024
Big boost in spending is expected among tourists.
Gen Zs taking over consumer preferences in APAC markets
Gen Z consumers are observed to purchase based on pleasure and purpose, whilst also taking into account cost and convenience.
Hong Kong records biggest YoY growth in international arrivals in 2023
It saw a 2495% YoY jump in international arrivals.
‘Emotional loyalty,’ the new way retailers retain customers
In Hong Kong, one in two consumers buy only from brands they trust so keeping that relationship exciting pays off.
3 key elements that fuel branded mobile app effectiveness
By introducing a shopping credit in its mobile app, a retailer saw a 500% growth in sales.
BNPL regulations toughen debt prevention and financial literacy in APAC
The Philippines, Vietnam, and Indonesia are more vulnerable to the risks of credit products, Euromonitor International reported.
Prepare to go cashless or pay the price
One in three consumers will abandon a purchase if they cannot pay for it digitally.
Should Hong Kong’s brick-and-mortar retailers ride the e-commerce wave?
Surprisingly, retailers will need to cater more to the 62.1% of Hong Kongers who prefer to shop in-store.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
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Commentary
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