Commentary

Capturing the market opportunities of Hong Kong’s aging population

Recently, our aging population has been a hot topic in Hong Kong. This issue is of course wider than just our city – in Japan, mainland China and indeed all across Asia, Europe and North America – impacts of an aging demographic are being felt not only by the general population and the healthcare industry, but also by marketers and brand strategists in other business segments.

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Capturing the market opportunities of Hong Kong’s aging population

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Why Hong Kong's wine e-commerce could be turning a tad sour

In a recent debate over where the future of wine in China lies, the message was very clear – the one who can reach the masses (and in China there are masses of them) will be the one who wins the market. The question of how to do that is essentially a forked road: it is either through the supermarkets, or other mass retail like the convenience stores, or it is through the internet.

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How to build lasting professional ties with your Hong Kong peers

Next time you’re sipping a iced mocha frapuccino at a local Starbucks, take a look around and you’ll see several pairs of eyes fixated on their tablets, taking selfies and food snaps for Instagram or checking their Facebook news feeds for the latest updates.

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Is Bitcoin our future currency?

In Hong Kong, any discussion regarding currencies tends to focus on offshore trading of the RMB, the expanding list of 24 Chinese bilateral swap agreements and how much longer the US$ can maintain a diminishing global reserve status.

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Creating an efficient SEO-friendly content development in Hong Kong

Hong Kong is a multicultural city with three major languages: Cantonese, English and Mandarin. As a direct consequence, most websites, blogs, Social Media pages and articles published for Hong Kong readers are usually translated in several languages. The usual procedure is to develop a set of content in a given language (usually English) then go to official translators to get this same content in different languages.

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The truth behind your retirement plans revealed

Hong Kong life expectancy, for both sexes, has steadily increased over the last 41 years. Male life expectancy increased from 67.8 to 80.7 years between 1971 and 2012.

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Would you hire the online you?

If you have a social media presence, then you effectively leave little footprints of your actions and thoughts for potential employers or clients to follow. Too many candidates don’t realise how much of an impact their online persona can have on their professional persona, and that it could determine whether or not they will land the career of a lifetime.

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3 tips on how smartphone users can avoid neck pain through posture

According to the Office of the Communications Authority, the penetration rates of household broadband and mobile phones in Hong Kong in September 2012 were about 87% and 223%1 respectively, among the highest in the world.

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Sponsorship Activation: A new game played by the same rules

As a world-class city, Hong Kong plays host to an impressive number of sports and entertainment events. These are almost always sponsored by high-profile brands or corporate titans like banks or airlines.

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The ultimate guide to leaving work behind when you go on holiday

Do you bring the office with you on holidays? If you are nodding, you’re not alone.

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What Hong Kong can do about trade credit and bank finance risk

When I owe the bank US$100,000 it’s my problem; when I owe the bank US$100,000,000…it’s the bank’s problem.

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The role of content marketing in studying your clients' buying decisions

Fundamental shifts in technology, business and society have no doubt changed the way we make buying decisions. Social networking sites in particular have turbo-charged three basic human needs: to communicate, to collaborate and to create. No one, from the consumer on the street to the corporate customer, is immune.

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4 ways on how to make your event eco-friendly

Traditionally, the events and exhibitions industry in Hong Kong has been more focused on being business-friendly than being eco-friendly. However, in the last few years, this status quo has begun to change rapidly, as the idea that business and green values can coexist and indeed, create new and profitable synergies.

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