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Celebrities and marketing: A match made in heaven…or not?

With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.

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Celebrities and marketing: A match made in heaven…or not?

With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.

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Will Hong Kong trust Bitcoin?

China has informally restricted Bitcoin (BTC) exchanges from accepting new inflows of Yuan, attaching a question mark for the virtual currency in one of its biggest markets. However, some exchanges are finding ways to work around the controls including transferring trades to Hong Kong.

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Four steps to taming the data explosion in Hong Kong - Part 2

In the second half of our two-part series, I highlight the remaining steps businesses should take to effectively control their data.

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How Social Adoption impacts Hong Kong businesses

Hong Kong currently boasts an impressive 16.4 million mobile subscriptions, with 71% social media penetration and a cumulative average online presence exceeding 5.5 hours per person, each day, according to latest insights from We Are Social.

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Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?

Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its incredible variety of goods available at different price points.

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Website redesign mistakes Hong Kong companies are making

Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited to show it off and get started with an online marketing campaign.

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How "Plan B" works for Hong Kong events

Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already difficult task, especially for those managing outdoor events.

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What you need to know when starting an online business

The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and Accelerator Hong Kong, and networking groups like Startup Grind, the start-up ecosystem in Hong Kong is just beginning.

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Is Click & Collect the saviour of retail?

Traditional bricks and mortar retailers are facing significant challenges due to the wave of digital disruption sweeping the industry. Shopping and spending in Hong Kong – in fact, all throughout the Asia Pacific – is shifting online as technology progresses and consumers become more digitally-savvy.

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Making sense of analytics for content marketing

Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and content. According to a survey of 125 marketers from social media analytics firm NetBase, 61% of marketers in the United States used some form of social media analytics but 70% of them have a difficult time to put an ROI onto their analytics program.

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Four steps to taming the data explosion in Hong Kong - Part 1

By 2015 the total amount of data in the world will increase to 7.9 zettabytes, according to IDC. As Hong Kong’s business community continues to grow, with a record high of 174,031 new companies registered in the SAR last year, local enterprises are a key driver of this data-driven wave.

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Ensuring business continuity in Hong Kong

It's no fun to think about all the ways your business can be disrupted – hurricanes, tsunamis, snow storms, epidemics, earthquakes, tornados, terrorism, floods, fires, even relatively minor incidents like a failed water main or a planned event like an office relocation.

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Temporary work on the rise in Hong Kong

The 2014 Page Personnel Hong Kong Salary & Employment Forecast reveals there is demand and growing acceptance of temporary work in Hong Kong as a viable employment option, as cost-cuts and careful headcount planning continue to affect companies.

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Leading ladies of Hong Kong's workforce

The issue of equality in the workforce is ongoing. A number of notable studies address the issue every year and inspirational female leaders have taken the headlines with their analysis of the situation.

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How Hong Kong firms can protect their brands online

Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and accelerate innovation. But, as entities as diverse as Mannings, Dolce & Gabbana, and the HK SAR government have discovered, social media can also come with a nasty bite.

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Here's why women have higher earning power in Hong Kong

According to our annual 2013 Market Pulse, Hong Kong women buck an APAC-wide trend, by earning considerably more than their male counterparts.

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Achieving greater women representation on Hong Kong boards

Last March 8 marked International Women's Day, an occasion where the achievements made by and for women are celebrated. But unfortunately, the latest statistics on women on boards in Hong Kong do not give much cause for jubilation.

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