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What McDonald's should learn from this food scandal

McDonald's senior management has apologised to Hong Kong consumers for not communicating well and disappointing them, but the fast-food giant refused to take questions in a press briefing. Misfortunes never come singly.

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What McDonald's should learn from this food scandal

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Celebrities and marketing: A match made in heaven…or not?

With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.

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Will Hong Kong trust Bitcoin?

China has informally restricted Bitcoin (BTC) exchanges from accepting new inflows of Yuan, attaching a question mark for the virtual currency in one of its biggest markets. However, some exchanges are finding ways to work around the controls including transferring trades to Hong Kong.

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Four steps to taming the data explosion in Hong Kong - Part 2

In the second half of our two-part series, I highlight the remaining steps businesses should take to effectively control their data.

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How Social Adoption impacts Hong Kong businesses

Hong Kong currently boasts an impressive 16.4 million mobile subscriptions, with 71% social media penetration and a cumulative average online presence exceeding 5.5 hours per person, each day, according to latest insights from We Are Social.

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Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?

Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its incredible variety of goods available at different price points.

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Website redesign mistakes Hong Kong companies are making

Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited to show it off and get started with an online marketing campaign.

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How "Plan B" works for Hong Kong events

Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already difficult task, especially for those managing outdoor events.

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What you need to know when starting an online business

The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and Accelerator Hong Kong, and networking groups like Startup Grind, the start-up ecosystem in Hong Kong is just beginning.

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Is Click & Collect the saviour of retail?

Traditional bricks and mortar retailers are facing significant challenges due to the wave of digital disruption sweeping the industry. Shopping and spending in Hong Kong – in fact, all throughout the Asia Pacific – is shifting online as technology progresses and consumers become more digitally-savvy.

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Making sense of analytics for content marketing

Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and content. According to a survey of 125 marketers from social media analytics firm NetBase, 61% of marketers in the United States used some form of social media analytics but 70% of them have a difficult time to put an ROI onto their analytics program.

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Four steps to taming the data explosion in Hong Kong - Part 1

By 2015 the total amount of data in the world will increase to 7.9 zettabytes, according to IDC. As Hong Kong’s business community continues to grow, with a record high of 174,031 new companies registered in the SAR last year, local enterprises are a key driver of this data-driven wave.

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Ensuring business continuity in Hong Kong

It's no fun to think about all the ways your business can be disrupted – hurricanes, tsunamis, snow storms, epidemics, earthquakes, tornados, terrorism, floods, fires, even relatively minor incidents like a failed water main or a planned event like an office relocation.

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Temporary work on the rise in Hong Kong

The 2014 Page Personnel Hong Kong Salary & Employment Forecast reveals there is demand and growing acceptance of temporary work in Hong Kong as a viable employment option, as cost-cuts and careful headcount planning continue to affect companies.

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Leading ladies of Hong Kong's workforce

The issue of equality in the workforce is ongoing. A number of notable studies address the issue every year and inspirational female leaders have taken the headlines with their analysis of the situation.

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How Hong Kong firms can protect their brands online

Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and accelerate innovation. But, as entities as diverse as Mannings, Dolce & Gabbana, and the HK SAR government have discovered, social media can also come with a nasty bite.

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