Commentary

How HK consumers can earn credit card rewards the smart way

Hong Kong’s consumers prefer to pay with their credit cards instead of cash because of several reasons. Credit cards provide a convenient way to pay for goods and services not just at brick-and-mortar retailers but also at online shops.

Commentary

How HK consumers can earn credit card rewards the smart way

Commentary

Demand for local candidates on the rise in Hong Kong

Hong Kong is following in Singapore's footsteps in its preference for locals to fill jobs. So what does this mean for Hong Kong residents looking for employment, what skills are in demand, and what job opportunities are available?

Commentary

What McDonald's should learn from this food scandal

McDonald's senior management has apologised to Hong Kong consumers for not communicating well and disappointing them, but the fast-food giant refused to take questions in a press briefing. Misfortunes never come singly.

Commentary

Celebrities and marketing: A match made in heaven…or not?

With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.

Commentary

Will Hong Kong trust Bitcoin?

China has informally restricted Bitcoin (BTC) exchanges from accepting new inflows of Yuan, attaching a question mark for the virtual currency in one of its biggest markets. However, some exchanges are finding ways to work around the controls including transferring trades to Hong Kong.

Commentary

Four steps to taming the data explosion in Hong Kong - Part 2

In the second half of our two-part series, I highlight the remaining steps businesses should take to effectively control their data.

Commentary

How Social Adoption impacts Hong Kong businesses

Hong Kong currently boasts an impressive 16.4 million mobile subscriptions, with 71% social media penetration and a cumulative average online presence exceeding 5.5 hours per person, each day, according to latest insights from We Are Social.

Commentary

Marketing strategies in Hong Kong’s new retail landscape: online, offline, or both?

Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its incredible variety of goods available at different price points.

Commentary

Website redesign mistakes Hong Kong companies are making

Each year hundreds of companies in Hong Kong redesign their websites. I met with one recently that had just relaunched their website and was excited to show it off and get started with an online marketing campaign.

Commentary

How "Plan B" works for Hong Kong events

Hong Kong's notorious rainy season is poised to begin. Bad weather traditionally adds a layer of complexity and stress to an event manager’s already difficult task, especially for those managing outdoor events.

Commentary

What you need to know when starting an online business

The Hong Kong start-up scene is booming. With the rise of co-work spaces like CoCoon, incubators and accelerators including Startups Unplugged and Accelerator Hong Kong, and networking groups like Startup Grind, the start-up ecosystem in Hong Kong is just beginning.

Commentary

Is Click & Collect the saviour of retail?

Traditional bricks and mortar retailers are facing significant challenges due to the wave of digital disruption sweeping the industry. Shopping and spending in Hong Kong – in fact, all throughout the Asia Pacific – is shifting online as technology progresses and consumers become more digitally-savvy.

Commentary

Making sense of analytics for content marketing

Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and content. According to a survey of 125 marketers from social media analytics firm NetBase, 61% of marketers in the United States used some form of social media analytics but 70% of them have a difficult time to put an ROI onto their analytics program.

Commentary

Four steps to taming the data explosion in Hong Kong - Part 1

By 2015 the total amount of data in the world will increase to 7.9 zettabytes, according to IDC. As Hong Kong’s business community continues to grow, with a record high of 174,031 new companies registered in the SAR last year, local enterprises are a key driver of this data-driven wave.

Commentary

Ensuring business continuity in Hong Kong

It's no fun to think about all the ways your business can be disrupted – hurricanes, tsunamis, snow storms, epidemics, earthquakes, tornados, terrorism, floods, fires, even relatively minor incidents like a failed water main or a planned event like an office relocation.

Commentary

Temporary work on the rise in Hong Kong

The 2014 Page Personnel Hong Kong Salary & Employment Forecast reveals there is demand and growing acceptance of temporary work in Hong Kong as a viable employment option, as cost-cuts and careful headcount planning continue to affect companies.

Commentary

Leading ladies of Hong Kong's workforce

The issue of equality in the workforce is ongoing. A number of notable studies address the issue every year and inspirational female leaders have taken the headlines with their analysis of the situation.

Commentary