PVH Corp. takes home 2 trophies from the HKB Technology Excellence Awards
The company ushers in online fashion 2.0 with Unified Commerce and SAP S/4HANA.
Imagine hoping to buy a product at a specific date and soon discovering that it is out-of-stock when you want it. PVH Corp.’s Unified Commerce for China project came up with a way to accommodate consumers requests in a seamless way by gaining inventory visibility across all stores that gives customers the opportunity to purchase products that are out of stock, and have their order fulfilled from other stores via couriers.
This touchpoint is only one of several PVH solutions for online fashion, an industry that has seen tremendous growth over the past years. However, the growth eventually developed into a saturated online retail market, where only those companies with really unique and innovative solutions rise above the pack.
PVH, one of the largest fashion and lifestyle companies in the world, is one of the leaders in today’s online retail market. With a portfolio that includes CALVIN KELIN, TOMMY HILFIGER and Van Heusen, PVH recorded $9.9b in annual revenues in 2019. Last year, PVH bought back the Tommy Hilfiger brand license from Dickson Concepts (International) Limited’s Central South Asia market, a major acquisition that is part of the Global SAP Central Finance and SAP S/4HANA Fashion implementation.
In addition to acquiring Dickson, PVH launched the Unified Commerce for China, a project to improve customer in-store experience through unified online and offline selling. The project has been piloted in select CALVIN KELIN Hong Kong and TOMMY HILFIGER China stores, where customers can have out-of-stock or not sold in-store items delivered to their homes or placed for a future pick-up.
PVH’s Unified Commerce for China project is a way for the company to increase its digital and online presence. Not only do customers have access to products across stores, they can also view both in and out of stock products either online or offline.
Both the Dickson Acquisition and the Unified Commerce for China project received the Software - Apparel and Digital - Retail awards, respectively at the HKB Technology Excellence Awards, where the company’s focus on innovation and customer experience was showcased. Despite COVID-19 and political turmoil in Hong Kong, PVH managed to power through and deliver its solutions at the perfect time.
For the Dickson Acquisition, PVH rounded up its operations in Hong Kong, Taiwan, Singapore, Macau, and Malaysia to migrate the business onto the global platforms including SAP S/4HANA Fashion, new Point of Sale (POS) System, 3PL Warehousing system, network connectivity across stores, and new infrastructure within just 12 months.
With SAP S/4 Fashion, PVH can maximize the full array of S/4 Fashion’s capabilities across wholesale, retail, finance, supply chain, and master data, eventually leading towards PVH’s objective of a single commercial and financial platform.
“It was a priority for both the business and the PVH Technology and Process Group (TPG) to reduce unnecessary disruption by transitioning the Dickson Tommy Hilfiger license business directly onto the new platforms. In a time of uncertainty, the company has been able to sustain strategic objectives and stay on track to close an acquisition, whilst pioneering a new, lower cost way to deploy technology and business solutions,” said the company.
The HKB Technology Excellence Awards, presented by Hong Kong Business, was held via video conferencing throughout the month of September.
This year’s nominations were judged by a panel consisting of Gilles Alexandre Salansy, Partner, Accounting and Outsourcing at Mazars Hong Kong; Jason Yau, Partner, Technology and Management Consulting at RSM Hong Kong; Douglas Kwan, Partner, Assurance and Advisory Services at SHINEWING (HK) CPA Limited; Steve Lo, Partner and Asia-Pacific Chief Innovation Officer at Ernst & Young; and Loretta Fong, Partner and Telecommunications Leader at PwC Hong Kong.
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