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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong
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Alipay Payment Services (HK) Limited bags Team of the Year-Technology at the Hong Kong Business Management Excellence Awards 2018

AlipayHK's innovative grab-and-go model pioneers unmanned retail store in Hong Kong.

Alipay Payment Services (HK) Limited teamed up with Olympian City to introduce Hong Kong's first unstaffed shopping experience via AlipayHK NEXT Store. Occupying a 4,000 square feet space at Olympian City, the unmanned pop-up boasts a stylish design and comfortable ambience. More importantly, the AlipayHK Next Store utilises radio frequency identification (RFID) and smile recognition technology to provide users a quick and simple shopping journey by automatically scanning selected products. During the campaign period, it drove more than 100% new user registration compared to the same period last year. Because of this, AlipayHK won the Team of the Year for Technology at the Hong Kong Business Review Management Excellence Awards 2018.

AlipayHK NEXT Store not only allows customers to check-out their purchases themselves, but also presents an enjoyable technological experience. A QR code tunnel represents a good photo spot for customers to check-in on social media, while at the same time discovering shopping offers of stores in Olympian City that are hidden in the tunnel. AlipayHK NEXT Store also features automatic intelligent robotic arms to offer free tasting of freshly blended coffee. The entertainment factor was also amped up by local celebrities hosting singing performances on Sundays, giving the shocking impaction of vision, taste, and hearing brought by technology. Aside from bringing cutting edge innovation into the lives of Hong Kong residents, the AlipayHK NEXT Store project also brought exponential PR coverage of over HK$100 million.

The inaugural Hong Kong Business Management Excellence Awards was held on November 28, 2018 at the Conrad Hong Kong. The award aims to honour the City's most outstanding business leaders, including noteworthy individuals and teams whose initiatives have brought tangible business gains for their company's operations.

The 2018 nominees were judged by a panel consisting of Andrew Ross, Managing Director of Baker Tilly Hong Kong; Charbon Lo, Director of Crowe (HK) CPA Limited; Roy Lo, Managing Partner of SHINEWING (HK) CPA Limited; and Anthony Tam, Executive Director in Tax Services of Mazars Hong Kong.

If you would like to join the 2019 awards and be lauded as one of the most outstanding management executives of Hong Kong, please email marianneavilla@charltonmediamail.com.
 

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