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TELECOM & INTERNET | Tony Chua, Hong Kong
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Qool to distribute BlackBerry smartphones in Hong Kong

To work with RIM to provide product training, marketing support and point-of-sale materials.

Qool International Limited, a member of the SiS Group of Companies, on Wednesday announced that it has reached a distribution agreement with Research In Motion (RIM) in Hong Kong, according to a Qool report.

Leveraging its established relationship with many of the telcos and its extensive network of mobile and IT resellers, retailers and system integrators, Qool will be distributing BlackBerry® smartphones, accessories and enterprise software, helping RIM further boost the presence and penetration of BlackBerry products in the market. The smartphone product featured at the launch will be the BlackBerry Bold™ 9700 smartphone in black and white.

In addition, Qool will be providing customer support to BlackBerry smartphone users who purchase the smartphone from any of Qool’s retail partners in Hong Kong. Qool will be working with RIM to provide product training, in-store marketing support and point-of-sale materials.

“Qool is excited to reach a distribution agreement with RIM by providing logistics and supply chain services to support BlackBerry smartphones and enterprise software in Hong Kong,” said KH Lim, CEO of Qool International Ltd.

“Smartphones have been the growth engine to drive the increasing mobile phone adoption in Hong Kong and around the world. We are very pleased to work with RIM to distribute BlackBerry products, a brand that is trusted by millions of users globally,” Mr Lim continued.

“With our collaboration with Qool, we will be able to expand our reach to the broader retail market. We are pleased to make BlackBerry smartphones and related products accessible to more consumers in Hong Kong,” said Norm Lo, Vice President of Asia Pacific, Research In Motion.

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