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TELECOM & INTERNET | Staff Reporter, Hong Kong

The Lumia 530 is now up for grabs in Hong Kong

In case you want a new phone.

Microsoft today announced the launch of the Lumia 530 now available in Hong Kong for only HK$1,098.

According to a release from Microsoft, the powerful entry to Windows Phone 8.1 delivers an amazing value smartphone experience with Microsoft innovations and services typically found in high-end Lumia devices.

Available in a Dual SIM 3G variant, the Lumia 530 provides the perfect balance of latest generation smartphone features and experiences at an ultra-affordable price, to welcome more people to the Microsoft ecosystem.

Here’s more from Microsoft:

With the leading personalization brought by Windows Phone 8.1, the Lumia 530 delivers:

The latest version of Windows Phone 8.1 including one swipe notifications from Action Center, and the fast Word Flow keyboard.

A powerful quad-core Qualcomm Snapdragon processor delivers a superfast and lag-free experience when using your favourite apps, playing gaming and browsing the internet on the 4-inch LCD display. Seamless integration with Microsoft services such as OneDrive[1] and Microsoft Office are available right out of the box.

Smooth performance with signature Lumia apps such as Creative Studio and Glam Me, which help people take quality voice-guided selfies with the 5MP rear camera.

A wide range of popular apps such as Uber, Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as Asphalt 8, all available in the Windows Phone Store.

Great offline services that save time and money, including maps with offline navigation both at home and abroad.

The Dual SIM 3G variant for easy switching between two SIM cards, makes it simple for people to manage their data costs by clearly separating calls and messages to make it cheaper and easier to connect.

People can enjoy more of the content and apps they love with 4GB of on-board memory, expandable with SD cards up to 128GB. Plus, an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 530 and computers, laptops and tablets.

“With high end apps, features and exceptional build quality at an amazing price, the Lumia 530 sets the benchmark for affordable smartphones,” said Mark Trundle, Country Manager, Hong Kong and Macau & Head of Sales Pan Asia, Microsoft Devices.

”The Lumia 530 demonstrates our commitment to welcoming more people to the Windows Phone ecosystem with amazing devices that light up Microsoft’s digital work and life experiences,” he added.

The Lumia 530 is available in Hong Kong from August 15, 2014, in a range of colours including orange, green, white and black.

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