PAÑPURI expands into Hong Kong with new store in Tsim Sha Tsui

The brand offers wellness products such as fragrances, beauty products, essential oils, and diffusers.

Thai wellness and lifestyle brand PAÑPURI opened its first store in Hong Kong on 27 August as part of its global expansion.

The store, located in a cultural retail mall in Tsim Sha Tsui, offers products such as fragrances, beauty products, essential oils, and diffusers.

It also offers an exclusive Hong Kong Edition EXTRACT Perfume Oil collection and a Bespoke Sensorial Bar, where customers can design their signature scent with the help of trained specialists.

The Hong Kong office will drive sales, marketing initiatives, and planning whilst enhancing the company’s retail capabilities over the next few years. It will also oversee operations across mainland China and Macau.

“Hong Kong's consumers are known for their refined taste and demand for premium products, which presented a strategic opportunity for us to grow our customer base… Our data also shows that Hong Kong customers rank among our top clients, so this move allows us to better serve both local and international customers,” Pramote Dechaboonsiripanich, Managing Director of PAÑPURI said.