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RETAIL | Tony Chua, Hong Kong

3D-GOLD Jewellery and Bank of Beijing join forces

Hong Kong Resources Holdings Company Limited (“HKRH”) is pleased to announce that 3D-GOLD Jewellery has signed a cooperative agreement with the Bank of Beijing on 6 December 2011 to provide specialised value-added services to VIP customers. Under the arrangement, the Group can capitalise on the Bank’s platform to expand its corporate gift business and penetrate the upper end of the consumption market.

Cooperation with the Bank of Beijing also marks a major milestone for the Group in terms of expanding into the jewellery and corporate gift market in Mainland China. Targeting corporate VIP customers of the Bank, the Group will offer upmarket products that possess strong cultural elements and collectability. The Group will also offer our “Desire Design” services to premium card holders who are high-net-worth customers of the Bank of Beijing, allowing them to enjoy personalised shopping experiences.

Dr. Kennedy Wong, Chairman of HKRH and 3D-GOLD Jewellery, said, “We are very pleased to have entered a strategic pact with the Bank of Beijing. This move represents an important step for the Group to fully expand its Mainland market network. We have been seeking opportunities to cooperate with exceptional Mainland corporations in order to combine strengths, leading to nurturing of long-term relations with upper class customers, according to a 3D-GOLD Jewellery report.

Through the corporate customer and high-end individual customer platform provided by the Bank of Beijing, we strongly believe that we will be able to attract affluent Mainland customers with our unique corporate gifts and ‘Desire Design’ services. We have utmost confidence in capturing opportunities from the Mainland market and will continue exploring diversified channels to enlarge our market share.”

The Bank of Beijing is the largest city commercial bank in China and the third largest bank in Beijing. It has 200 branches in Beijing, Shanghai, Tianjin, Hangzhou, Shenzhen and Jinan. With outstanding business performance and quality products and services, the Bank has earned strong support from corporate customers and significant recognition from society.

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