The Shama touch - setting new standards for stylish living

Shama leads the serviced apartment industry.

Much more than just a place to rest your head at the end of a long day, be it for short term travelers or expats stationing in the city, Shama, under the ONYX Hospitality Group, offers a unique approach to hospitality that encompasses comfort, class and a sense of community. With serviced apartments dotting the map across major cities in Thailand, China and Hong Kong, Shama brings its unique brand of overseas living to the next level as they roll out new programs for tenants and add a new living concept to the brand. Moving to a foreign city can be an amazing experience and a real cultural stimulation. But fnding a home in the right neighbourhood can be a hassle and a nightmare. This is precisely the reason why many choose to build their new homes in Shama serviced apartments. The hassle-free experience can be crucial for those who are already juggling a new job and a new life in the new city. Besides its signature design concept and unparalleled comfort, Shama offers the “no boundaries” program to tenants to ensure not only a pleasant stay at the serviced apartment, but also around the city.

For instance, staff provides guests with monthly highlights of what’s happening around town, which may include everything from cultural events to art exhibitions, and offers exquisite recommendations to the hidden gems of the city. Shama is also keen on helping tenants build a sense of belonging in Shama community during their stay in the city through lifestyle activities such as cooking class. Plus, a Hoodtour program has been introduced to bring tenants on tours around the surrounding area of the serviced apartment. The service also allows long-term tenants the privilege of access to KEE club which is a private club for invitee-only. Since most tenants are corporate clients, the location of Shama serviced apartments is the key to their popularity and success. Locations of these properties are chosen based on their convenience and access to transportation, proximity to key business hubs, entertainment venues and other facilities.

The Shama brand has come a long way in providing their signature brand of hospitality to travelers and expatriates in particular since the development of its fagship property in 2001. Now adding to the Shama and Shama Luxe properties, the brand launches Shama Lite, a new approach to serviced apartments that cater specifcally for the mid-market who request for quality stay with the same philosophy as Shama at a value-oriented point. Shama Lite properties are located in residential districts and appeal to business travelers and families looking for affordable and stylish homes away from homes.

The Shama model of serviced apartments is undoubtedly one that works. It’s become a brand which tenants trust and can rely on for quality, comfort and great service. And as various cities across China continue attract expat professionals, the demand for serviced apartments like the Shama Luxe, Shama and Shama Lite is also on the raise. Seeing this need, Shama will be launching new properties in four China cities including Hangzhou (opening in 2014 Q1), Guangzhou, Beijing, and Chengdu. Shama’s portfolio is stronger than before, with properties stretching across Asia’s most popular cities:
• Bangkok
Shama Sukhumvit Bangkok
• Dalian
Shama Luxe Grand Central
• HONG KONG
Shama Causeway Bay
Shama Central
Shama Fortress Hill
Shama Hollywood
Shama Tsim Sha Tsui
• SHANGHAI
Shama Luxe Huashan
Shama Luxe at Xintiandi
Shama Century Park
Shama Xujiahui
• HANGZHOU
Shama Heda (opening soon)

Fast facts:
• Shama has serviced apartments dotting the map across major cities in Thailand, China and Hong Kong

• The Shama brand has come a long way in providing their signature brand of hospitality to travelers and expatriates in particular since the development of its first flagship property in 2001

• Shama has introduced the Hoodtour, a program that brings tenants on tours around the surrounding area of the serviced apartment.

• Shama launches Shama Lite, a new approach to serviced apartments that cater specifically for the mid-market.

• Shama will be launching new properties in four China cities including Hangzhou (opening in 2014 Q1), Guangzhou, Beijing, and Chengdu.