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MEDIA & MARKETING | Tony Chua, Hong Kong
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IMAGI and Sandmartin develop online stores

The tie-up further extends channel network to target online shoppers.

Sino Light Enterprise (Shenzhen) Limited (“SLE”), a 43.65%-owned associate of Sandmartin International Holdings Limited (“Sandmartin”) and a 20.64%-owned associate of IMAGI International Holdings Limited (“IMAGI”), is pleased to announced that it has entered into an e-commerce collaboration agreement with Beijing Xing Chang Xin Da Technology Development Co., Ltd. (“XCXD”), to set up, operate and maintain the official and flagship online stores “XiYangYang Official Online Store” and “XiYangYang Taobao Flagship Store”. The collaboration further extends channel network of “Pleasant Goat and Big Big Wolf to target online shoppers.

XCXD is one of China’s leading e-Commerce platforms and is a subsidiary of Fireswirl Technologies Inc. which is listed on the TSX Venture Exchange in Canada. Through this partnership, SLE is to set up flagship online stores to sell apparel with “Pleasant Goat and Big Big Wolf” branding for two years effective from 22 August, 2011. In addition, SLE will open its Taobao store selling “Pleasant Goat and Big Big Wolf” merchandise on 1 November, 2011, according to an IMAGI report.

Mr Hung Tsung Chin, Chairman of SLE, said, “SLE is pleased to collaborate with Beijing Xing Chang Xin Da Technology Development Co., Ltd., to establish its online e-Commerce strategy for China’s No 1 animation brand, Pleasant Goat and Big Big Wolf. Together with the support of the trademark owner, Toon Express Group and the master licensee Disney Enterprises, Inc., we believe both SLE and “Pleasant Goat and Big Big Wolf” will grow at a much faster pace with this new channel distribution.”

Mr Soh Szu Wei, CEO and Executive Director of IMAGI, said, “As the brand manager, it is our mission to explore new initiatives which includes seeking new channels to promote our brands and cartoon characters to drive our business growth. We are confident that this alliance will further extend the reach of Pleasant Goat and Big Big Wolf children’s apparel beyond retail stores into the exciting new distribution channel via the internet.”

On 21 December 2010, SLE entered into a licensing agreement with an affiliate of Disney Enterprises, Inc (“Disney”), the master licensee of the “Pleasant Goat and Big Big Wolf” brand, to manufacture and distribute children’s apparel under the brand for kids from 0-14 years old for three years in mainland China. SLE targets to open more than 1,100 “Pleasant Goat and Big Big Wolf” retail shops nationwide in three years through the establishment of various types of sales outlets such as flagship stores, shop-in-shops and franchised outlets. The first “Pleasant Goat and Big Big Wolf” retail store was opened on 1 October, 2011 in Zhuhai, China, and SLE expects 5 more shops will be opened within this month.

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