MARKETS & INVESTING | Staff Reporter, Hong Kong

EONIQ's custom watches are luxurious yet affordable

Design watches you’d be proud to wear.

EONIQ, a custom watch brand founded in Hong Kong, describes itself as the first in the world to bring customised mechanical watches that are designed by users at the price point of a fashion watch.

“On top of offering selections for different watch components, we also enable users to upload their own designs and images so they can create truly unique watches,” says EONIQ founder Quinn Lai, himself a mechanical watch lover.

He and his team aspired to build a Hong Kong-based startup that addresses a global need. With none of the founders originating from any rich families, they all understood the pain in finding a truly unique, but yet affordable watch that they’d be proud to wear, shares Lai.

“EONIQ brings the originally luxury exclusive enjoyment of quality unique watches to everyone,” he says. “In addition, an easy to personalise watch with timeless quality makes EONIQ watches great gifts for special occasions.”

They sell the watch online to the global market. “We did an indiegogo.com crowdfunding campaign and raised more than US$466,000,” shares Lai.

Their indiegogo.com campaign said: “We are a group of watchmakers creating custom mechanical watches that are timeless but affordable. Unlike the mass-produced quartz watch you usually get for $200, EONIQ watches are handcrafted with a quality Japanese skeleton movement. We believe that everyone, regardless their background, should be able to own a timepiece that’s both unique and meaningful.

Buyers can design the watches online, and EONIQ can ship them internationally. Lai shares they had a client from the United States who wanted to design a watch using a personalised logo that his father created. “And we had made his dream came true,” Lai shares.

EONIQ was able to launch four new products, doubling the head counts, going on indiegogo.com and launching an offline store – all of these were done within 2 months, and without any backing by investors, says Lai.

Regarding future plans, Lai says EONIQ is focusing on the offline marketing of their Hong Kong offline store. “We might have other offline stores in other Southeast Asian countries such as Singapore and Indonesia,” he says.

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