QBE, YAS debut pay-as-you-sell insurance for Hong Kong merchants

It is designed for HK-based merchants expanding in the US market.

QBE Hong Kong and YAS launched the region’s first “pay-as-you-sell” product liability insurance, targeting merchants selling on major e-commerce platforms such as Amazon, eBay, and Shopify.

The insurance, underwritten by QBE and distributed exclusively through YAS, utilises Assureful's insurtech technology to provide flexible coverage tailored to individual business models.

Designed for Hong Kong-based merchants expanding into the US market, the policy covers liabilities including bodily injury, property damage, personal injury, and medical payments.

The insurers said this solution offers monthly pricing linked directly to actual sales activity, enabled by seamless integration with e-commerce platforms.

William Lee, co-founder of YAS, highlighted the innovation as a step toward making Hong Kong a global insurance hub, using real-time data and AI for tailored risk profiling.

Lei Yu, CEO of QBE North Asia, described the partnership as a way to empower merchants with scalable and cost-effective coverage for cross-border trading.

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