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FWD Hong Kong appoints Queenie Lam CMO for two markets

She brings more than 20 years in financial services spanning banking, telecom and advertising.

FWD Hong Kong has appointed Queenie Lam as Chief Marketing Officer, FWD Hong Kong and Macau.

Lam has more than two decades of experience in the financial services sector. She began her career at Bates Hong Kong, working with brands including HSBC, before moving on to PCCW and DBS Bank.

Additionally, Lam holds a Bachelor of Arts degree in English and Comparative Literature from the University of Hong Kong. 

Lam reports to Ken Lau, managing director of Greater China and Hong Kong Chief Executive Officer, FWD.
 

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