Managing conversations to increase conversions

Enterprises that used chat management platform, imBee, saw a 25% increase in sales. 

Entrepreneur Ken Chu observed that businesses that run on multiple platforms often have miscommunication, data loss, and delays between teams handling the different channels because they are unable to manage them well, and when this happens gains can turn into losses. 

This is why, in 2019, he co-created imBee, a platform where data from different channels can be stored in one place for all teams to access.

“I discovered the demand for a smoother and more direct medium for business communications. That was my inspiration for creating imBee, an all-in-one messaging platform,” Chu said.

A single inbox

What imBee does is consolidate different messaging channels into one single inbox, allowing multiple teams to access client information in one platform.

“Our team collaborative inbox creates a one-chat experience, where a representative from any company can seamlessly share information between internal teams and a current customer or prospect on major instant messaging platforms including WhatsApp, Wechat, Facebook, and Instagram,” Chu explained.

“We provide skill-based routing that can route inquiries to the most suitable representatives. We have an Internal Team Chat that allows discussion amongst internal teams in one consolidated location,” added Chu.

imBee integrates more than 300 applications including, Salesforce, HubSpot, and Shopify. 

Apart from integration, the platform also has productivity and analytic tools which can help top management oversee their business performance.

“imBee’s uniqueness is our focus on helping enterprises cater to their customers in an efficient, scalable, and compliant manner. Whilst most of our competitors focus on SMEs, imBee enables large-scale team collaboration and automation that helps enterprises to work effectively,” Chu said.

More importantly, Chu said imBee has security and compliance features in line with regulatory requirements. 

A BEE-g impact

Managing multiple channels in one platform has proven to help businesses do better in their operations.

According to Chu, users of the platform have seen an average of 25% increase in sales, a 30% reduction in customer service costs, and 25% more engagement.

“We helped one of Hong Kong’s top luxury retail brands create seasonal campaigns to boost sales by sending out thousands of personalised promotional messages to specific recipients with segmentation and broadcasting functions,” Chu shared.

“The results were extremely promising with an open rate of 2.3 times that of emails and a 20% increase in sales activities,” he added.

To help more businesses, Chu plans to achieve the next round of Series B funding and expand his team into the APAC region.

He also said his team at imBee is working on new product features to improve user experience.

In its Series A funding in October 2022, imBee raised US$5m. Its funding was led by DCM, a global venture capital firm.