Hong Kong targets Indian tourists

Hong Kong is investing HK$12.5 million to entice Indian tourists to visit the city.

The Hong Kong Tourism Board (HKTB) has allocated HK$12.5 million to reach its goal of increasing Indian tourist arrivals by 5.5% this year compared to 2011. The amount is also 14% more than HKTB spent last year.

There were some 4,980,000 Indian tourists in Hong Kong last year, or 1.2% of the city’s total tourist arrivals. Despite a generally weak global economy, Hong Kong still expects Indian tourist arrivals to grow 5% this year, said the HKTB.

HKTB’s promotion campaign within India is focused on the four cities of Mumbai, New Delhi, Bengaluru and Chennai. All these cities are connected to Hong Kong by direct flights and contribute about 80% of all Indian arrivals.

The promotional campaign will consist of two phases: the first will target families while the second will go after the young crowd and couples.