, Hong Kong

Budweiser APAC profit soars to $518m in H1

This is up from $196m in 2020.

Budweiser Brewing Company APAC Limited reported its net profit rose to $518m in the first half (H1) the year, from $196m in the same period in 2020.

Revenue during the period grew 26% to $3.47b from $2.57b, largely due to the strong growth recorded in China. In particular, the Premium and Super Premium segments in China saw a growth of 9.7% revenue per hectolitre (hl).

“In the first half of 2021, we maintained the healthy momentum from the first quarter with double-digit growth in volume, revenue, and EBITDA,” Jan Craps, CEO and co-chair, said.

“Strong revenue per hl growth across our key markets was attributed to our strategic focus on premiumization, digital transformation and expansion, despite remaining COVID restrictions.”

Overall, the company’s revenue per hl grew across all markets, rising 6.4%. This was linked to the continued momentum in the Premium and Super Premium segments.

“We accelerated the growth of our Premium and Super Premium portfolio in all our key markets while further diversifying and expanding our channel and geographic reach through our route-to-market strategy,” Craps also said.

In APAC West, Budweiser’s H1 revenue grew by 33.5%, or 42.8% on a reported basis, with volume growth of 21.7% and a revenue per hl increase of 9.7%, or 17.3% on a reported basis.

Meanwhile, in the APAC East region, revenue slightly declined by 0.9%, or increased by 6.8% on a reported basis, with revenue per hl growth of 1.6% from favourable mix mainly offsetting volume decline of 2.4% due to ongoing COVID restrictions.

Follow the link for more news on

Join Hong Kong Business community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!