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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong

Rhombus reveals the three elements of its success

With 29 years of history and originating from Canada, Rhombus has operated all over Asia, UK and North America. Beyond the standard hotel practice of providing service as well as cleanliness, Rhombus aims to give their guests a memorable experience. Not just a memorable experience upon check-in, but starting from once you book the hotel. As a guest of a Rhombus-managed hotel, you’d feel taken care of from pre-check in to check in, throughout your stay and all the way to after your check out, so you come back as more of a family member rather than just a first time guest.

The management group doesn’t shy away from a challenge. As Managing Director Wayne Mak elaborates: “We don’t limit ourselves to one niche. We take on a wide range of different projects and maximize return on investment for the owners.”

A winning business strategy
Rhombus has a track record of taking on different star hotels on different scales as part of their business strategy and they target different market segments. That translates to only an advantage for a management company, to have experience where investors approach Rhombus, knowing they aren’t limited to certain projects. But in an industry full of intense competition, Mak attributes this to their adaptability.

“We stay ahead by knowing our competitors first, and I think our team does a very good job of that, and setting the bar beyond the competition. Also, we find that we have to adapt to change, and not to remain stagnant. We can’t be still, because the hotel industry is a dynamic market, it’s always changing. So I think our team and our organization embraces change well, while being able to maintain the brand consistency that we have across all of our Rhombus properties. We always think of new strategies, innovative ideas, and that relates back to why we’re successful as a management firm.”

The power of the team
In fact Mak insists it’s his team that makes the difference. “The team is definitely the reason behind the success of this company - the staff is the heart and soul. We call the staff our Rhombus family members, and they are united towards fulfilling the corporate mission, philosophy and goals.”

“Primarily, our success comprises of three elements: the first is, for the owners, we try to maximize the return on investment. For the guests, we try to provide the best and highest quality products and services in order to exceed their expectations. And third, we want our employees to have career development as well as opportunities for their career path in the future. In addition, we also want to give back to the community through our corporate social responsibility programs. And we believe this formula has generated the success we’ve enjoyed over the past 29 years.”

Rhombus-managed hotels are also extremely civic-minded and socially responsible. Throughout the organization they use energy-saving LED light bulbs to replace old fluorescent bulbs, as well as working with Foodlink to donate leftover food to be delivered to people in need. On top of that they sanitize and recycle soap products that are shipped off to areas where they don’t have proper knowledge about hand washing and hygiene.

With staff, guests, investors and social responsibility in mind, Rhombus has all bases covered to achieving their goals in continued success.

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