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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong

Refining standards in luxury interior

Zchron is the name behind some of Hong Kong’s most glamorous and modern spaces.

Retaining the interior design award for 12 consecutive years, Zchron is the name behind some of Hong Kong’s most glamorous and modern spaces, having completed countless interiors for an impressive roster of luxury residential and commercial clients under its belt.

Helmed by interior veteran Nison Chan, the firm is committed to bringing professionalism to luxury interior design by adhering to three principles - integrity, punctuality and budget control. These approaches, along with Chan’s design aptitude and extensive experience in the interior field, contribute to the success of his design firm which specialises mainly in high- end residences, as well as retail shops and office premises.

A keen understanding of space and unerring taste underpin Zchron’s work, which offers clients a thoughtful aesthetic bolstered by refined and sustainable materials, exquisite craftsmanship and well thought-out details that never lose sight of a client’s character. Zchron’s top level of design service and professionalism have distinguished the firm as a leader in the industry.

With a predominant focus on luxury residences, the firm has some 30 luxury residential projects on its plate, from deluxe condominiums, luxury duplex apartments, adjacent units to houses, with an average size of more than 2,000 square feet.

Amongst them are seven houses across Repulse Bay, Southern District, Kowloon Tong and the New Territories. Other condos include The Cullinan in Kowloon West and The Harbourside in North Point. “Design firms that can manage this amount of big-scale residential properties is rare in Hong Kong,” notes Chan. To maintain high-quality services, Chan believes in establishing both understanding and trust with clients in order to “deliver bespoke luxury spaces that tailored to clients’ needs,” he continues.

“A good design requires a comfortable balance between the designer’s insights and client’s wishes. A space design cannot be considered successful if the client doesn’t feel good in it. In our work, we bring our clients the latest material and interior trends from all over the world. But that’s not enough. It has to be combined with the client’s need to achieve a good design.”

Professionalism at its best
Hong Kong’s interior designers are enjoying an expanding market as the affluent China market grows. But with more opportunity, more players are joining to fray to grab a slice in the burgeoning market. Increased competition amongst industry players has led to unfair trade practices such as inflating initial quote, unreasonable upfront deposit and substandard craftsmanship.

To address the bad practice, honouring the spirit of a contract and professional integrity are at the centre of Zchron’s philosophy. “Clients coming back to us because we honour our commitments with them.It is this core value that sets us apart from the market norm.”He stresses that good client relationship is built on trust. “Long-lasting client relationships occur only when clients trust you completely.Keeping the promises we make to clients, delivering on time and keeping our project cost estimations accurate are key to solidify client relationships,” Chan says.

Some of the firm’s proudest re-appointed projects include a residential assignment at SOHO, Sheung Wan for the Chairman of Maxdo Group, a year after completing a 3,500 square feet house design at Villa-Rosa in Tai Tam for the client; another re-appointed assignment is a residential project for Dr Reborn’s management on a duplex apartment at Park Avenue, after delivering a commercial project for the medical beauty group on its 10,000 square feet flagship store at World Trade Centre a year earlier.

Interior design concerns itself not only with visual enhancement of a space but also the functional aspect of the space to fit the occupant’s lifestyle. Material plays a big role in achieving that.

Apart from its sizeable share of housing projects, the firm has also established a prestigious commercial portfolio under its belt, including SaSa, Dr.Reborn, Escada, DKNY, Carlsberg and Fortress, to name but a few. Looking ahead, Chan says the Zchron team will continue to approach each project with professionalism, and to deliver works that exude the essence of luxury with a harmony between aesthetic and functionality. To stay ahead in the competitive interior design market, Chan reiterates that the company will maintain its firm stand on quality and integrity to delivery works that not only aims to impress, but also to fit client’s needs, and to express the uniqueness of each client. “We’ll continue to step up efforts to remain as a leader in the cluttered luxury interior sector with professionalism and integrity in mind,” he concludes.

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