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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong

Live in the lap of luxury with Dorsett YOUR Rewards

Dorsett Hospitality International (DHI) is one of Asia’s fastest-growing international hotel management groups.

Travelling has become infinitely more rewarding with Dorsett Hospitality’s exciting new loyalty programme. The ‘Dorsett – Your Rewards’ programme features a range of thoughtfully tailored rewards which will allow guests to enjoy the ultimate travel experience in participating hotels across Asia, Europe and Oceania.“The ‘Dorsett – Your Rewards’ loyalty programme is our appreciation to our guests. Ultimately this is not just another loyalty programme, but a programme to reward our supportive guests,” says Anita Chan, the hotel group’s Senior Vice President of Brand Marketing.

Dorsett Hospitality International (DHI) is one of Asia’s fastest-growing international hotel management groups. It first opened its doors in Hong Kong in January 2007, and has since unveiled a quality portfolio of over 57 hotels including three distinct brands: Dorsett Hotels, Silka, and d.Collection. The Dorsett – Your Rewards programme will pilot in 15 hotels across Asia, Europe and Oceania under its Dorsett and d.Collection brands.

Amazing perks

Guests enrolled in the programme will enjoy one-of-a-kind rewards including free room upgrades to suites, complimentary breakfast, and guaranteed late check-out times of up to 4 hours. A defining feature of the ‘Dorsett – Your Rewards’ loyalty programme is its unique ‘part-cash, part-points’ model which allows members to redeem rewards any time they wish, no matter how many points they’ve amassed. Guests can also celebrate special occasions in style with special birthday offers.
“As a Hong Kong homegrown brand, we’re proud to share the vibrant hospitality and forward-thinking service culture that embodies the Hong Kong spirit with the world,” Chan notes.

There are four tiers of membership – Classic, Silver, Gold and Platinum – under the loyalty programme and members will be automatically upgraded as they accrue more room nights stayed per year. With the flexible and friendly redemption system of the Loyalty Program, members can enjoy exclusive offers and benefits better and faster, from points to free nights, or even air tickets and more. Earning points is a breeze with the Dorsett Loyalty Programme. Every USD100 spent on a hotel room is worth three points if the booking is made directly with hotels. Guests will earn 1.5 points for every USD100 spent on a hotel room if the booking is made through Online Travel Agents (OTAs), who have direct contract with hotels. Every point is equivalent to USD 1.

Providing a first-rate experience

“We work closely with world-class travel partners to offer you travel-related services that will greatly enrich your travel experience. Our partners range from reputable independent airport lounge operators to renowned airlines and limousine companies, and to internationally recognised beauty brands etc,” Chan notes.
Dorsett Hospitality’s new loyalty programme has caused a lot of excitement amongst jet set influencers, who are constantly travelling between these major cities. Singer-actor-host Harris Alif (@harrisalif) from Malaysia and Australian-based Kevin Truong (@kev_truong) have already signed up to be the first to enjoy the brand’s new vibrant travel experience and benefits.

All members enjoy exclusive rates and offers, as well as an extra 10% member discount on all promotional rates. All members will also be treated with welcome drinks and enjoy up to 30% off on food and beverage consumption in participating restaurants. On a member’s birthday month, he or she can enjoy a personalised celebration and exclusive room discounts courtesy of Dorsett Hospitality. Gold and Platinum members can also avail of free cancellation up to 24 hours before arrival as well as extra beds free of charge. Platinum members will also receive special invitations to exclusive events.

Each of Dorsett Hospitality’s three brands serves a particular market segment. While it remains true to its Hong Kong heritage, the company has been careful to craft a unique identity for each brand.

For instance, Silka has been designed for the smart, value-savvy traveller. Silka Hotels gives guests cost-effective essentials with a no-frills no-fuss approach, providing hassle-free hospitality that doesn’t compromise on comfort. Silka is geared towards guests who seek efficiency and economy above all else, while always maintaining our trademark Dorsett Hospitality’s quality, cleanliness, and practicality.

Meanwhile, d.Collection is the upscale, fashionable brand of Dorsett Hospitality, and represents the most unique that the group has to offer. From the bohemian to the boutique, its charismatic range of hotels have been placed in inspiring locales chosen for their proximity to the pulse of the city. Guests choose d.Collection for the allure of the alternative, and with exciting dining, shopping and entertainment all within easy reach of its prime locations. Charming, sophisticated, and located in captivating creative communities, d.Collection is a carefully curated brand that always exceeds expectations.

Through these brands, Dorsett Hospitality has branched out to China, Malaysia, Singapore, Japan, Australia and the United Kingdom. “ In all that we do at DHI, including our comprehensive CSR programme, we take a consistent and considered approach based around our four core values of Integrity, Inspiration, Innovation, and Initiative,” Chan notes.

“At DHI we focus on providing the highest levels of respect, honesty and fairness in all aspects of our work. As an international group, we have many sources of inspiration – and many people to inspire. We listen to our associates, our guests, and the local communities where we establish DHI hotels to create guest experiences that surprise and excite. We also proactively seek ways to enhance our brands and constantly look for creative ways to improve, and We encourage flexibility and efficiency through open communication, to best meet guest demands and showcase the best our locations have to offer,” she concludes.

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