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CO-WRITTEN / PARTNER | Contributed Content, Hong Kong

ABLE MOBILE promotes a new way of retailing

Hong Kong’s current retail market is highly competitive and challenging, and that’s putting it mildly. Faced with tough adversaries and a tougher environment, retailers have been employing various strategies and utilising an array of solutions to ensure they get ahead.

ABLE MOBILE is a company based in Hong Kong that has been aiming to make retailers’ processes easier, therefore helping them grow. Founded 10 years ago, ABLE MOBILE has been providing professional and reliable mobile solution services, system, and application development to over 5,000 enterprises globally, including listed companies, bank, retailers, securities companies, and government units.

Last year, it came out with a one-stop O2O retail cloud platform, EaseSales, integrating online store, POS retail system, and mobile apps for determining the growth of retail business in the Asia Pacific region.

Ease of business
EaseSales is the first open O2O platform with a full range of online and offline sales, marketing, analysis, communication, and automation tools. It unifies the consumer experience across channels and devices, streamlining retail operations from purchase to fulfillment to post-sales service, and enabling retailers to keep up with the fast changing pace in retail.

“Being retail experts, we have provided an integrated retail solution to corporations and retailers. It’s cloud-based with a responsive design,” says Sandy Li, Strategic Marketing Director, ABLE MOBILE. She adds that it enables retailers to capture business growth and enjoy timely big data effects without extra cost.

With EaseSales, users can easily deploy and launch multilingual content to sell globally, integrate with social media networks, and manage customer inquiries and orders anytime, anywhere. This helps big and small retailers alike to engage in online business much easier but at a lower cost. “We aim to provide all-rounded e-commerce, digital marketing, communication, application, and development services to different types of business and corporations,” reckons Li, noting that ABLE MOBILE strives to become a leading IT service provider in Asia Pacific, and then globally. “Ultimately, we hope to share knowledge with industry experts to develop good industry practices and uplift e-commerce in Hong Kong and Asia Pacific.”

Novel solutions
EaseSales’ platform is definitely flexible, shares Li, allowing retailers to use modules easily. API is provided for enterprises to integrate EaseSales to their existing solutions or use EaseSales modules to extend the function in their applications.

The EaseSales app can also be pre-installed on POS, workstation, and handheld devices in the market. It can be integrated to existing solutions in order to increase players’ competitive power in the retail market.

As a strategic partner with our customers, ABLE MOBILE fully understands retailers’ business issues and challenges. For instance, Li notes that in 2016, it has been observed that mobile would play a bigger role in click-and-collect initiatives. Retailers would also unify their online and offline data collection. Since frictionless shopping has always been an objective of the future of retailing, retailers would have to leverage technology in order to stay ahead.

Having a single-view system across multiple channels is essential to any modern retail strategy. ABLE MOBILE sharpens the current market landscape in providing big data and marketing promotion automation. Retailers can deliver different promotion tactics to target segments instantly and without any difficulties. “Gaining sales, inventory, and customer visibility across different channels allows merchants to execute their omni-channel initiatives more effectively, so we can expect retailers to adopt more of these systems going forward,” Li notes.

“Social media has been playing a big role in the shopping journey for a while now, and it will continue to do so in 2016 and beyond,” continues Li.
ABLE MOBILE is committed to improve business performance for retailers by providing an innovative and brand new experience, which it’s currently doing through EaseSales.

Propelling to new heights
In the near future, ABLE MOBILE is focussing on propelling EaseSales to a much larger platform. The company will officially launch EaseSales in 2017 and deliver its Cloud Partner Program to other regions in Asia Pacific. Based in Hong Kong, ABLE MOBILE is expanding its team with eight offices and 200 experts situated in Macau, Shenzhen, Shanghai, Taipei, Singapore, Korea, and Australia by 2017.

ABLE MOBILE will also participate in leading retail exhibitions such as the Retail Asia Expo and other overseas events to share the latest developments regarding EaseSales. As EaseSales aims to expand beyond Hong Kong, the company is set on making the platform a game-changer. “From a DIY eShop, POS system, and social media integration, our retail solution ushers a new era of retailing,” concludes Li.

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