YesStyle.com Limited wins HKB TEA for E-commerce - Retail

YesStyle uplifts digital marketing to a whole new level through their YesStyle Influencer Program, YSIP.

Hong Kong Business recognised Asia's premier companies in technology innovation during the recently concluded second Technology Excellence Awards (TEA). The awardees were exceptional enterprises who have made noteworthy contributions through the most innovative and unique IT techniques and solutions that boosted their venture in Hong Kong.

Tech enterprises qualified for acknowledgement were those that spearheaded revolutionary IT products and solutions as well as tech firms with the most innovative technology initiatives that made a significant influence to their organization.

YesStyle.com Limited won the HKB Technology Excellence Award for the E-commerce - Retail category for their latest digital marketing platform, the YesStyle Influencer Program (YSIP).

Serving patrons across the globe, YesStyle’s selection consists of everything from beauty products and casual or stylish fashion for women, men and children to home accessories, ornaments, devices, lifestyle items, outdoor equipment, travel products, pet supplies, to name a few. Their website ushered the success of YesAsia.com’s proven e-commerce platform and technology to the next level by expanding into beauty, fashion and lifestyle items. It also quickly branded itself as a thrilling and extraordinary shopping destination.

YSIP is YesStyle’s platform for influencers, the company and its brand partners. Since its launch, the program has been adored by the enterprise’s influencers and brands.

YSIP influencers assist YesStyle in tapping a broader worldwide audience. At present, more than 50,000 influencers, most who came from overseas countries, such as the US, UK, Australia, Canada, France, and Germany, are onboard YSIP since its launch in February 2019, providing the venture huge potential to reach their followers, which amount to more than 72,000,000 users. Additionally, referred orders and customers have increased by 300% over the previous year.

Additionally, brand partner product sales have skyrocketed over 40 percent on average after signing up for YSIP through sponsoring products that are going to be reviewed by the program’s influencers.

“A lot of influencers would try out and evaluate our products, and their reviews have a positive effect on our branding on SNS. This is very important to our brand and that is why we are satisfied with YesStyle's programs,” said Lee Jeongah, senior manager of Korean cosmetics company Secret Key, one of YesStyle’s brand partners who are under the YSIP.

Automation and versatility towards expansion and adaptation to market alterations are YSIP’s most integral features. The program was engineered to reduce the manpower demanded for operation, from application approval, claiming of sponsored products for influencers, commission collection and the submission of user-generated content to the enterprise and their brand partners.

YSIP sends a personalized code to influencers with their membership. Influencers can promote this code across their social media platforms or their blog. Once their followers accomplish a transaction at the YesStyle website with the rewards code, influencers acquire a percentage of the sale through Rewards Credit, which they can utilize in subsequent YesStyle orders. They can also opt for a cash out once they’ve hit $200.

The platform’s automated model enables YesStyle to conveniently broaden its reach beyond current channels such as YouTube and Instagram, so that they can be up to speed with the rapidly-evolving social media footprint of consumers.

In the near future, YesStyle targets an expansion for YSIP to other platforms such as TikTok, Facebook and Pinterest.

The HKB Technology Excellence Awards, presented by Hong Kong Business, was held via video conferencing throughout the month of September.

This year’s nominations were judged by a panel consisting of Gilles Alexandre Salansy, Partner, Accounting and Outsourcing at Mazars Hong Kong; Jason Yau, Partner, Technology and Management Consulting at RSM Hong Kong; Douglas Kwan, Partner, Assurance and Advisory Services at SHINEWING (HK) CPA Limited; Steve Lo, Partner and Asia-Pacific Chief Innovation Officer at Ernst & Young; and Loretta Fong, Partner and Telecommunications Leader at PwC Hong Kong.

If you would like to join the 2021 awards and be acclaimed for your company’s exceptional technological innovations, please email Julie Anne Nuñez at [email protected]